George Washington - 891 Words

The soldier’s time to serve would be up in just ten days, the British continued to win battles, all hope of winning the war was fading and everyone was ready to put down their weapons and surrender to Great Britain. However, George Washington was not settling with anything less than trying their best. He kept that little flicker of hope that was still left, alive. The Continental Congress did not see much hope in the war either and turned the responsibility of the war to General George Washington. Washington received a message from Congress saying, â€Å"Full power to direct all things relative†¦ to the operations of war.† (Dupuy 63-64). Although Washington did not see this as much of an honor he did what he could with his new power. In ten days†¦show more content†¦Ewing was supposed to cross with his group of about one thousand men down south while General Caldwalader was supposed to cross at Bristol with two thousand men, however they did not succeed in crossing. Luckily Washington succeeded and caught the Hessians by surprise. The battle did not last long and Washington and his men came out with a victory. They captured nine hundred eighteen Hessians and killed approximately one hundred while the Patriots only had 5 casualties (Murphy). The Battle of Trenton persuaded men to reenlist so Washington would still have an army in the new year. Washington planned on surprising the British in Princeton, but decided to wait considering Ewing and Caldwalader never made it across the river. A week later, on Janua ry 3, 1777 Washington recrossed the Delaware River with his troop into Princeton. The battle lasted less than an hour, but around one hundred British men were killed or wounded and they captured two hundred. The Americans only suffered forty casualties (Dupuy 83-84). These two wins boosted the patriot’s morale and helped Washington rise back to the top as a military commander (Murphy). These two victories also convinced America that the war was not over yet, there was still hope. Overall winning these battles created a spark of hope and a wave of electricity. There were many battles Washington led, butShow MoreRelatedGeorge Washington765 Words   |  4 PagesThe Founder of a New Nation There are few figures as large in American history as George Washington. His powerful leadership, determination, and endless patriotism was essential for winning the Revolutionary War, the creation of the United States Constitution, and the establishment of a new government. There are three defining events that happened to George during his life in colonial America. His proper childhood upbringing, his military leadership in the revolutionary war, and his electionRead MoreGeorge Washington2434 Words   |  10 Pagesâ€Å"Discipline is the soul of an army. It makes small numbers formidable; procures success to the weak, and esteem to all† George Washington. This quote was said by one of the most intelligent, ambitious military genius; George Washington. Washington used his mind in fighting war instead of just brute force. He turned the battlefield and the art of war into a chess match. Washington’s efforts in the Revolutionary War were very significant I that they ultimately help lead to the American victory in theRead More George Washington Essays897 Words   |  4 PagesGeorge Washington - The Father of Our Country Why has George Washington earned the title Father of our Country? He was a great military leader and served as a general in the Revolutionary War. Washington was very involved in setting up the government of the United States and served as the first President. He is the most honored of any President and there are many things that help us remember him often. With all he has contributed to the success of our country, he certainly deserves this titleRead MoreGeorge Washington Paper1005 Words   |  5 PagesFast Facts on George Washington * Born: February 22, 1732 Pope’s Creek, Virginia * Children: no natural children (Adopted the children of Martha Custis) *Grandfather by marriage of Confederate General Robert E. Lee * Military Service: Commander General, Revolutionary War * Profession: Surveyor/Planter * Political Party: Federalist * Home State: Virginia * Political Offices: Chairman of Constitutional Convention * Died: December 14, 1799 (Age- 670 Last Words:Read More George Washington Essay1136 Words   |  5 Pages George Washington George Washington was born on February 22, 1732 in Westmoreland County, Virginia. He attended school for approximately eight years. Washington lived with his mother until the age of 16. At the age of 15, Washington took a job as an assistant land surveyor. In 1748, he began working in the Shanandoah Valley to help survey the land holdings of Lord Fairfax. By 1749, he established a good reputation as a land surveyor and was appointed Culpeper counties official land surveyor. WashingtonRead MoreEssay on George Washington628 Words   |  3 PagesGeorge Washington George Washington was born on February 22, 1732 on Popes Creek Farm in Westmoreland County, Virginia. The family George was born into consisted of his father, Augustine Washington, his mother, Mary Washington, and five brothers and sisters: Betty, Samuel, John Augustine, Charles and Mildred. There were also three other older children from his fathers first marriage to Jane Butler, who died in 1729: thirteen year-old Lawrence, twelve year-old Augustine and nine year-oldRead MoreEssay george washington1077 Words   |  5 Pages nbsp;nbsp;nbsp;nbsp;nbsp;Born in Westmoreland County, Va., on Feb. 22, 1732. George Washington of six children of Augustine Washington and his second wife, Mary Ball Washington. At the age of 16, he lived there and at other plantations along the Rappahannock and Potomac Rivers, including the river later to be known as Mount Vernon. His education was simple, as surveying, mathematics, and quot;rules of civility.quot; After he lost his father in 1743 at the age of eleven. He was soon sent toRead More George Washington Essay691 Words   |  3 Pages George Washington was born on February 22, 1732 in Westmoreland County, Virginia. He was the eldest of six children by Augustine Washington and his second wife Mary Ball. The majority of Washington’s education came from his father and after his death when George was 11 years of age in 1743, his elder half-brother Lawrence. Young Ge orge quickly learned the trade of surveying and at the age of 16 in 1748 he joined a surveying party sent out to the Shenandoah Valley by Lord Fairfax, a land baron. ForRead MoreEssay on George Washington1186 Words   |  5 PagesGeorge Washington and the Revolution George Washington was a part of Gods plan for a new country. What he did influenced what America has become. He laid the foundation for presidents to come, and built this country on solid Christian principles. George Washington was born February 22, 1732. His family lived on a few farms on the Potomac River. George was a strong boy. He could ride a horse and shoot a gun by age 10. When George was ten his older brother Lawrence came homeRead MoreThe Legacy Of George Washington Essay1885 Words   |  8 PagesThe revered and respected first president, George Washington, gave the US hope during one of its most difficult times. Using the events and circumstances of his life to learn and advance his position, he grew from humble beginnings into a legend. George Washington had a valuable, well-rounded education from ages seven to fifteen, studying all the subjects (Nevins and Graff). Due to his father’s death, George grew up under the supervision of his half-brother Lawrence at Mount Vernon, learning many

Essay about The Approach to the Care of Cancer - 1384 Words

The Approach to Care of Cancer Kia Nordenskiold September 30, 2012 The Approach to Care of Cancer Cancer refers to a group of diseases that involve uncontrolled cell growth (Corner Bailey, 2008). The unregulated cell division and growth leads to the formation of malignant tumors that invade bordering body parts. Cancer may also spread to distant areas of the body through the bloodstream or lymphatic system. Determining the causes of cancer is a complex process, however studies have shown that obesity, tobacco use, environmental pollutants, and microwave radiations, increase the risk of the health problems (Corner Bailey, 2008). Early detection of cancer is extremely†¦show more content†¦Studies have shown that cancer and many medical interventions of cancer affect bowels and lead to constipation or diarrhea. Chemotherapy is a likely cause of diarrhea since it affects the intestinal linings. Constipation may take place because of pain and strong anticancer medications. This can also occur due to insufficient intake of fluids and fiber cont ent in daily meals. Fatigue is another complication that cancer patients experience before and during treatment (Jones, 1998). It is among the most distressing complications of cancer and outcome from treatment interventions. The cause of fatigue during medical management includes radiation therapy or chemotherapy treatment. Breathing difficulty is a frequent complication that many lung cancer patients experience due to the cancer itself or cancer related treatments (Lee Wood, 2010). The growth of cancerous cells in lungs may block air passages, which will lead to suffocation. This is a serious complication and physicians have to look for a timely intervention strategy. Side Effects of Treatments Treatment of cancer causes a number of side effects including constipation, vomiting, delirium, insomnia, mouth sores, and fatigue as the frequent sideShow MoreRelatedApproach to Cancer Care1017 Words   |  4 Pagesï » ¿Approach to Care of Cancer To attain an effect approach to care of cancer there need for a holistic approach on the benefits to the patient. In the year 2010, the number of new cases of cancer was estimated to at 1.52 million cases with close to 570,000 of these people expected to die. This marks a 68% improvement compared to the initial survival rate of five years upon diagnosis. Associated costs in cancer treatment are on the rise. In the United States, costs amount to $263.8 billion whereRead MoreApproach to Cancer Care Essay2354 Words   |  10 PagesApproach to Cancer care Nursing 410v Grand Canyon University October 5, 2011 Staging is the process of finding out how much cancer there is in the body and where it is located. It is how the doctor learns the stage of a persons cancer. Doctors use this information to plan treatment and to help predict a persons outlook (prognosis). Cancers with the same stage tend to have similar outlooks and are often treated the same way. The cancer stage is also a way for doctors to describe the extentRead MoreThe Approach To Care Of Cancer. Introduce. According To1799 Words   |  8 PagesThe Approach to Care of Cancer Introduce According to Centers for Disease Control and Prevention (2016), in America cancer is the second leading cause of death and one of every four deaths because of it. Cancer can impact on anyone in all ages and even your significant ones. Therefore, facing the issues of cancer is imperative in order to aid people to fight cancer as well as maintain and enhance the quality of life and the ability of social interaction. In order to comprehend the approach to theRead MoreCare And The Cancer Patient1577 Words   |  7 PagesRunning head: APPROACH TO CARE AND THE CANCER PATIENT Approach to Care and the Cancer Patient Jennifer Swartz Grand Canyon University NRS 410 October 28, 2012 Approach to Care and the Cancer Patient â€Å"When it comes to cancer care, studies suggest that survival rates improve for patients when they are cared for by a multidisciplinary team† (Approach to Care, 2012, p. 1). This quote from the Wilmot Cancer Center’s article on how to approach care with cancer patients sums up two key piecesRead MoreCancer Pain Management And The Role Of Social Work855 Words   |  4 Pagesthis article â€Å"Cancer pain management and the role of social work: Barriers and interventions,† will increase social workers’ awareness of the pervasiveness of cancer-related pain. (Scott Reeves, 2010) It is vital for a social worker to identify the barriers and develop a plan of intervention that include; communication, assessment, problem solving, and psychological support. The quality of life has become more and more significant in the management of cancer. Patients with cancer are survivingRead MoreIs Cancer A Second Biggest Killer Of Aboriginal And Torres Strait Islander Australians?1750 Words   |  7 PagesCancer is the second biggest killer of Aboriginal and Torres Strait Islander Australians (Newman, et al., 2012, p. 434). The mortality rate in Aboriginal communities is more than three times higher than in non-Aboriginal communities. â€Å"One Size Fits All? The discursive framing of cultural difference in the health professional accounts of providing cancer care to Aboriginal People† is the title of a Peer-Reviewed journal article written by authors Newman et al.,. The main aim of this journal is toRead MoreCancer Is A Serious And Ever Growing Disease Essay1489 Words   |  6 PagesCancer is a serious and ever growing disease throughout the United States and across the globe. According to data from the National Cancer Institute (20 16), about 39.6% of men and women will receive a cancer diagnosis within their lifetime. Due to advancements in screening and treatment, more people are now living with cancer longer than ever before. In 2014, there were close to 14.5 million people living with a cancer diagnosis and this number is going to rise nearly 5 million over the followingRead MorePosition Paper- Palliative vs Curative Care1310 Words   |  6 PagesPosition Paper- Palliative vs Curative care. According to the World Heath Organisation (WHO, 2011), Palliative care is an approach, which aims to improve quality of life of patients and families who are crippled with life threatening illnesses. Alternatively, curative care is an approach that aims to prolong life through technological advances and medicine. It seems that the best approach to health care, would be to improve the quality of life as well as prolong life, through a combination ofRead MoreSymptoms And Treatment Of Breast Cancer Essay1032 Words   |  5 PagesBreast cancers are classified by several classifications as: - Histopathology - Grades - Stages - Receptor status. Each of these influences the prognosis and can affect treatment response. Description of a breast cancer optimally includes all of these factors: †¢ Histopathology: Breast cancer is usually classified primarily by its histological appearance. Most breast cancers are derived from the epithelium lining the ducts or lobules, and these cancers are classified as ductal or lobular carcinomaRead MoreBreast Cancer : A Devastating Disease953 Words   |  4 PagesSituation: Breast cancer is a devastating disease that has continued to take many lives throughout the years. This form of cancer is the second most cause of death after heart disease and while synonymous with women, breast cancer can also develop in men. However, breast cancer in men is very rare and it is estimated that only 150 men are diagnosed with breast cancer in New York each year as opposed to their female counterparts, of which an estimated number of 15,000 women are diagnosed each year

Empirical Investigation of Manufacturing Firms †MyAssignmenthelp

Question: Discuss about the Empirical Investigation of Manufacturing Firms. Answer: Introduction: Organizations face both the dynamic business as well as global business situations, which are immensely important for developing employee performances and to stay competitive. The human resource managers play a major role in this by ensuring that organizations develop in such a manner that facilitates learning. The learning theories can be designed by the organizations in such a way so that the human resource practitioners consider the appropriate ones like the behaviorist and cognitive, while facilitating the learning activities. The emergence of the behaviorist theories mainly focuses on the utilization of scientific approaches in order to explain the learning procedure. However, the cognitive theories largely focus on the range of human learning, like problem solving, concept forming, memory, reasoning, symbolization, perception and language (Zahra 2012). The cognitive and behaviorist learning theories are mostly connected with the personal views of learning. The behaviorist theories focus more on the changing behavior of the employees. In addition to this, the cognitive theories of learning largely focus on the wide range of human learning like perception, memory, problem solving and others. The cognitive learning theories let people gain an understanding by assimilating the information in various forms like concepts, facts, principles and more (Flores et al. 2012). It involves a common element of understanding the internal mental processes or personal learning views. For example; in MTN South Africa, learning is viewed as an integral part within the organization. In todays fast and dynamic business world, MTN stays ahead of competition by enhancing as well as developing their employees skills as well as knowledge. In their organization, employees are the greatest assets. In simpler terms, MTN view their employees as the most valuable resource of the organization. This view is connected with the learning theories as they focus on behaviorist as well as cognitive theories, at large (Alegre and Chiva 2013). Moreover, this strategy of the company is ensuring huge success within the organization and at the same time, it promotes continual improvements. Learning theories help in shaping and influencing good practice in general. They are basically conceptual frameworks that describe how the knowledge is being processes, retained and absorbed during the learning procedure. For example; in MTN South Africa the cognitive, environmental, emotional influences and also prior experiences play a major part in understanding, shaping as well as influencing the world view, in general. Moreover, the behaviorists look at the learning aspects of conditioning which will advocate the system of targets as well as rewards in the learning system of organizations. Educators and organizational leaders who embrace the cognitive theories believe that learning is a change in the behavior and complexities of human memory (Noruzy et al. 2013). To recommend, MTN South Africa can implement more innovative and technological nature of business in order to create as well as develop new products or services on the basis of the consumers needs and desires. Moreover, a creative learning environment will also enhance competitiveness, improve employee morale and in turn, increase productivity. In addition to this, the organization should also emphasize the importance of cognitive theories of learning to interpret the knowledge among the employees. Furthermore, the organization should keep in mind that learning is much better when the learners are active instead of passive. Learning theories can be applied in the context of design as well as delivery of the organizational learning. For example; MTN South Africa should promote knowledge based resources in order to promote organizational learning. Knowledge leveraging and diffusion inside the workplace creates efficiency in addition to the knowledge transfer. The organization should conduct various learning programs and events in order to train and develop their employees on the basis of their competency level. Such programs proliferate as firms keeps on improving to win over other markets. Competitive success always depends on the learning programs and employees keep on knowing more about the company. Furthermore, such programs help in enhancing the knowledge of the firms capital. More and more attention should be given to the elements of the organizations such as, organizational practices, individuals, groups, syndicates and even consultants (Garca-Morales, Jimnez-Barrionuevo and Gutirrez-Gutirrez 2012) . The training and development programs help in promoting the organizational learning at the workplace. Educators or organizational leaders aim to enhance the knowledge capital of the firm. The organizational managers of MTN South Africa make their significant contributions to the organizational learning in order to educate their employees regarding the workplace values, policies, aim and procedures. Moreover, they give more attention to the organizational members in order to encourage learning as well as creativity. These programs generally motivate as well as encourage the employees to work better, which in turn enhances workplace productivity. In addition to this, educated employees work better in the competitive environment of the business (Argote 2012). This will also help in limiting the barriers and contribute to the competitive advantage of the organization. References Alegre, J. and Chiva, R., 2013. Linking entrepreneurial orientation and firm performance: the role of organizational learning capability and innovation performance.Journal of Small Business Management,51(4), pp.491-507. Argote, L., 2012.Organizational learning: Creating, retaining and transferring knowledge. Springer Science Business Media. Flores, L.G., Zheng, W., Rau, D. and Thomas, C.H., 2012. Organizational learning: Subprocess identification, construct validation, and an empirical test of cultural antecedents. Journal of Management,38(2), pp.640-667. Garca-Morales, V.J., Jimnez-Barrionuevo, M.M. and Gutirrez-Gutirrez, L., 2012. Transformational leadership influence on organizational performance through organizational learning and innovation.Journal of business research,65(7), pp.1040-1050. Noruzy, A., Dalfard, V.M., Azhdari, B., Nazari-Shirkouhi, S. and Rezazadeh, A., 2013. Relations between transformational leadership, organizational learning, knowledge management, organizational innovation, and organizational performance: an empirical investigation of manufacturing firms.The International Journal of Advanced Manufacturing Technology,64(5-8), pp.1073-1085. Zahra, S.A., 2012. Organizational learning and entrepreneurship in family firms: Exploring the moderating effect of ownership and cohesion.Small business economics,38(1), pp.51-65.

Virtual Reality

Virtual Reality What it is and How it Works Essay Imagine being able to point into the sky and fly. Orperhaps walk through space and connect molecules together. These are some of the dreams that have come with theinvention of virtual reality. With the introduction ofcomputers, numerous applications have been enhanced orcreated. The newest technology that is being tapped is thatof artificial reality, or virtual reality (VR). WhenMorton Heilig first got a patent for his SensoramaSimulator in 1962, he had no idea that 30 years laterpeople would still be trying to simulate reality and thatthey would be doing it so effectively. Jaron Lanier firstcoined the phrase virtual reality around 1989, and it hasstuck ever since. Unfortunately, this catchy name hascaused people to dream up incredible uses for thistechnology including using it as a sort of drug. This becameevident when, among other people, Timothy Leary becameinterested in VR. This has also worried some of theresearchers who are trying to create very real applicationsfor medical, space, physical, chemical, and entertainmentuses among other things. We will write a custom essay on Virtual Reality What it is and How it Works specifically for you for only $16.38 $13.9/page Order now In order to create this alternate reality, however, youneed to find ways to create the illusion of reality with apiece of machinery known as the computer. This is done withseveral computer-user interfaces used to simulate thesenses. Among these, are stereoscopic glasses to make thesimulated world look real, a 3D auditory display to givedepth to sound, sensor lined gloves to simulate tactilefeedback, and head-trackers to follow the orientation of thehead.Since the technology is fairly young, theseinterfaces have not been perfected, making for a somewhatcartoonish simulated reality. Stereoscopic vision is probably the most importantfeature of VR because in real life, people rely mainly onvision to get places and do things. The eyes areapproximately 6.5 centimeters apart, and allow you to have afull-colour, three-dimensional view of the world. Stereoscopy, in itself, is not a very new idea, but the newtwist is trying to generate completely new images in real-time. In 1933, Sir Charles Wheatstone invented the firststereoscope with the same basic principle being used intodays head-mounted displays. Presenting different viewsto each eye gives the illusion of three dimensions. Theglasses that are used today work by using what is called anelectronic shutter. The lenses of the glasses interleavethe left-eye and right-eye views every thirtieth of asecond. The shutters selectively block and admit views ofthe screen in sync with the interleaving, allowing theproper views to go into each eye. The problem with thismethod though is that you have to wear special glasses. Most VR researchers use complicated headsets, but it ispossible to create stereoscopic three-dimensional imageswithout them. One such way is through the use of lenticularlenses. These lenses, known since Herman Ives experimentedwith them in 1930, allow one to take two images, cut theminto thin vertical slices and interleave them in preciseorder (also called multiplexing) and put cylinder shapedlenses in front of them so that when you look into themdirectly, the images correspond with each eye. Thisillusion of depth is based on what is called binocularparallax. Another problem that is solved is that whichoccurs when one turns their head. Nearby objects appear tomove more than distant objects. This is called motionparallax. Lenticular screens can show users the properstereo images when moving their heads well when a head-motion sensor is used to adjust the effect. Sound is another important part of daily life, and thusmust be simulated well in order to create artificialreality. Many scientists including Dr. Elizabeth Wenzel, aresearcher at NASA, are convinced the 3D audio will beuseful for scientific visualization and space applicationsin the ways the 3D video is somewhat limited. She has comeup with an interesting use for virtual sound that wouldallow an astronaut to hear the state of their oxygen, orhave an acoustical beacon that directs one to a trouble spoton a satellite. The Convolvotron is one such device thatsimulates the location of up to four audio channels with asort of imaginary sphere surrounding the listener. Thisdevice takes into account that each person has specializedauditory signal processing, and personalizes what eachperson hears. Using a position sensor from Polhemus, another VRresearch company, it is possible to move the position ofsound by simply moving a small cube around in your hand. The key to the Convolvotron is something called the Head-Related Transfer Function (HRTF), which is a set ofmathematically modelable responses that our ears impose onthe signals they get from the air. In order to develop theHRTF, researchers had to sit people in an anechoic roomsurrounded with 144 different speakers to measure theeffects of hearing precise sounds from every direction byusing tiny microphone probes placed near the eardrums of thelistener. The way in which those microphones distorted thesound from all directions was a specific model of the waythat persons ears impose a complex signal on incoming soundwaves in order to encode it in their spatial environment. The map of the results is then converted to numbers and acomputer performs about 300 million operations per second(MIPS) to create a numerical model based on the HRTF whichmakes it possible to reconfigure any sound source so that itappears to be coming from any number of different pointswithin the acoustic sphere. This portion of a VR system can really enhance the visualand tactile responses. Imagine hearing the sound offootsteps behind you in a dark alley late at night. That ishow important 3D sound really is. The third important sense that we use in everyday life isthat of touch. There is no way of avoiding the feeling oftouch, and thus this is one of the technologies that isbeing researched upon most feverishly. The two main typesof feedback that are being researched are that of force-reflection feedback and tactile feedback. Force feedbackdevices exert a force against the user when they try to pushsomething in a virtual world that is heavy. Tactilefeedback is the sensation of feeling an object such as thetexture of sandpaper. Both are equally important in thedevelopment of VR. Currently, the most successful development in force-reflective feedback is that of the Argonne RemoteManipulator (ARM). It consists of a group of articulatedjoints, encoiled by long bunches of electrical cables. TheARM allows for six degrees of movement (position andorientation) to give a true feel of movement. Suspendedfrom the ceiling and connected by a wire to the computer,this machine grants a user the power to reach out andmanipulate 3D objects that are not real. As is the case atthe University of North Carolina, it is possible to dockmolecules using VR. Simulating molecular forces andtranslating them into physical forces allows the ARM to pushback at the user if he tries to dock the moleculesincorrectly. .u7ee18bfca424b33dadeb80b70527cc3d , .u7ee18bfca424b33dadeb80b70527cc3d .postImageUrl , .u7ee18bfca424b33dadeb80b70527cc3d .centered-text-area { min-height: 80px; position: relative; } .u7ee18bfca424b33dadeb80b70527cc3d , .u7ee18bfca424b33dadeb80b70527cc3d:hover , .u7ee18bfca424b33dadeb80b70527cc3d:visited , .u7ee18bfca424b33dadeb80b70527cc3d:active { border:0!important; } .u7ee18bfca424b33dadeb80b70527cc3d .clearfix:after { content: ""; display: table; clear: both; } .u7ee18bfca424b33dadeb80b70527cc3d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7ee18bfca424b33dadeb80b70527cc3d:active , .u7ee18bfca424b33dadeb80b70527cc3d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7ee18bfca424b33dadeb80b70527cc3d .centered-text-area { width: 100%; position: relative ; } .u7ee18bfca424b33dadeb80b70527cc3d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7ee18bfca424b33dadeb80b70527cc3d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7ee18bfca424b33dadeb80b70527cc3d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7ee18bfca424b33dadeb80b70527cc3d:hover .ctaButton { background-color: #34495E!important; } .u7ee18bfca424b33dadeb80b70527cc3d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7ee18bfca424b33dadeb80b70527cc3d .u7ee18bfca424b33dadeb80b70527cc3d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7ee18bfca424b33dadeb80b70527cc3d:after { content: ""; display: block; clear: both; } READ: Key Human Resource Activities Of Reliance Communications Commerce EssayTactile feedback is just as important as force feedbackin allowing the user to feel computer-generated objects. There are several methods for providing tactile feedback. Some of these include inflating air bladders in a glove,arrays of tiny pins moved by shape memory wires, and evenfingertip piezoelectric vibrotactile actuators. The lattermethod uses tiny crystals that vibrate when an electriccurrent stimulates them. This design has not really takenoff however, but the other two methods are being moreactively researched. According to a report called TactileSensing in Humans and Robots, distortions inside the skinscause mechanosensitive nerve terminals to respond withelectrical impulses. Each impulse is approximately 50 to100mV in magnitude and 1 ms in duration. However, thefrequency of the impulses (up to a maximum of 500/s) dependson the intensity of the combination of the stresses in thearea near the receptor which is responsive. In other words,the sensors which affect pressure in the skin are allbasically the same, but can convey a message over and overto give the feeling of pressure. Therefore, in order tohave any kind of tactile response system, there must be afrequency of about 500 Hz in order to simulate the tactileaccuracy of the human. Right now however, the gloves being usedare used as input devices. One such device is that called theDataGlove. This well-fitting glove has bundles of opticfibers attached at the knuckles and joints. Light is passedthrough these optic fibers at one end of the glove. When afinger is bent, the fibers also bend, and the amount oflight that is allowed through the fiber can be converted todetermine the location at which the user is. The type ofglove that is wanted is one that can be used as an input andoutput device. Jim Hennequin has worked on an Air Musclethat inflates and deflates parts of a glove to allow thefeeling of various kinds of pressure. Unfortunately at thistime, the feel it creates is somewhat crude. The companyTiNi is exploring the possibility of using shape memoryalloys to create tactile response devices. TiNi uses analloy called nitinol as the basis for a small grid of whatlo ok like ballpoint-pen tips. Nitinol can take the shape ofwhatever it is cast in, and can be reshaped. Then when itis electrically stimulated, the alloy it can return to itsoriginal cast shape. The hope is that in the future some ofthese techniques will be used to form a complete body suitthat can simulate tactile sensation. Being able to determine where in the virtual world meansyou need to have orientation and position trackers to followthe movements of the head and other parts of the body thatare interfacing with the computer. Many companies havedeveloped successful methods of allowing six degrees offreedom including Polhemus Research, and Shooting StarTechnology. Six degrees of freedom refers to a combinationcartesian coordinate system and an orientation system withrotation angles called roll, pitch and yaw. The ADL-1 fromShooting Star is a sophisticated and inexpensive (relativeto other trackers) 6D tracking system which is mounted onthe head, and converts position and orientation informationinto a readable form for the computer. The machinecalculates head/object position by the use of a lightweight,multiply-jointed arm. Sensors mounted on this arm measurethe angles of the joints. The computer-based control unituses these angles to compute position-orientationinformation so that the user can manipul ate a virtual world. The joint angle transducers use conductive plasticpotentiometers and ball bearings so that this machine isheavy duty. Time-lag is eliminated by the direct-readingtransducers and high speed microprocessor, allowing for amaximum update rate of approximately 300measurements/second. Another system developed by Ascension Technology doesbasically the same thing as the ADL-1, but the sensor is inthe form of a small cube which can fit in the users hand orin a computer mouse specially developed to encase it. TheAscension Bird is the first system that generates and sensesDC magnetic fields. The Ascension Bird first measures theearths magnetic field and then the steady magnetic fieldgenerated by the transmitter. The earths field is thensubtracted from the total, which allows one to yield trueposition and orientation measurements.The existingelectromagnetic systems transmit a rapidly varying AC field. As this field varies, eddy currents are induced in nearbymetals which causes the metals to become electromagnetswhich distort the measurements. The Ascension Bird uses asteady DC magnetic filed which does not create an eddycurrent. The update rate of the Bird is 100measurements/second. However, the Bird has a small lag ofabout 1/60th of a second which is noticeable. Researchers have also thought about supporting the othersenses such as taste and smell, but have decided that it isunfeasible to do. Smell would be possible, and wouldenhance reality, but there is a certain problem with thefact that there is only a limited spectrum of smells thatcould be simulated. Taste is basically a disgusting premisefrom most standpoints. It might be useful for entertainmentpurposes, but has almost no purpose for researchers ordevelopers. For one thing, people would have to put somekind of receptors in their mouths and it would be veryunsanitary. Thus, the main senses that are relied on in avirtual reality are sight, touch, and hearing. Applications of Virtual RealityVirtual Reality has promise for nearly every industryranging from architecture and design to movies andentertainment, but the real industry to gain from thistechnology is science, in general. The money that can besaved examining the feasibility of experiments in anartificial world before they are done could be great, andthe money saved on energy used to operate such things aswind tunnels quite large. The best example of how VR can help science is that ofthe molecular docking experiments being done in ChapelHill, North Carolina. Scientists at the University of NorthCarolina have developed a system that simulated the bondingof molecules. But instead of using complicated formulas todetermine bonding energy, or illegible stick drawings, thepotential chemist can don a high-tech head-mounted display,attach themselves to an artificial arm from the ceiling andactually push the molecules together to determine whether ornot they can be connected. The chemical bonding processtakes on a sort of puzzle-like quality, in which evenchildren could learn to form bonds using a trial and errormethod. .u57e6e870322cf4ef79a8c7ea75575304 , .u57e6e870322cf4ef79a8c7ea75575304 .postImageUrl , .u57e6e870322cf4ef79a8c7ea75575304 .centered-text-area { min-height: 80px; position: relative; } .u57e6e870322cf4ef79a8c7ea75575304 , .u57e6e870322cf4ef79a8c7ea75575304:hover , .u57e6e870322cf4ef79a8c7ea75575304:visited , .u57e6e870322cf4ef79a8c7ea75575304:active { border:0!important; } .u57e6e870322cf4ef79a8c7ea75575304 .clearfix:after { content: ""; display: table; clear: both; } .u57e6e870322cf4ef79a8c7ea75575304 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u57e6e870322cf4ef79a8c7ea75575304:active , .u57e6e870322cf4ef79a8c7ea75575304:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u57e6e870322cf4ef79a8c7ea75575304 .centered-text-area { width: 100%; position: relative ; } .u57e6e870322cf4ef79a8c7ea75575304 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u57e6e870322cf4ef79a8c7ea75575304 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u57e6e870322cf4ef79a8c7ea75575304 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u57e6e870322cf4ef79a8c7ea75575304:hover .ctaButton { background-color: #34495E!important; } .u57e6e870322cf4ef79a8c7ea75575304 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u57e6e870322cf4ef79a8c7ea75575304 .u57e6e870322cf4ef79a8c7ea75575304-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u57e6e870322cf4ef79a8c7ea75575304:after { content: ""; display: block; clear: both; } READ: Feelings through Flippancy Arts Deceptive Imitation of Life EssayArchitectural designers have also found that VR can beuseful in visualizing what their buildings will look likewhen they are put together. Often, using a 2D diagram torepresent a 3D home is confusing, and the people that fundlarge projects would like to be able to see what they arepaying for before it is constructed. An example which isfascinating would be that of designing an elementary school. Designers could walk in the school from a childsperspective to gain insight on how high that water fountainis, or how narrow the halls are. Product designers couldalso use VR in similar ways to test their products. NASA and other aerospace facilities are concentratingresearch on such things as human factors engineering,virtual prototyping of buildings and military devices,aerodynamic analysis, flight simulation, 3D datavisualization, satellite position fixing, and planetaryexploration simulations. Such things as virtual windtunnels have been in development for a couple years andcould save money and energy for aerospace companies. Medical researchers have been using VR techniques tosynthesize diagnostic images of a patients body to dopredictive modeling of radiation treatment using imagescreated by ultrasound, magnetic resonance imaging, and X-ray. A radiation therapist in a virtual would could viewand expose a tumour at any angle and then model specificdoses and configurations of radiation beams to aim at thetumour more effectively. Since radiation destroys humantissue easily, there is no allowance for error. Also, doctors could use virtual cadavers to practicerare operations which are tough to perform. This is anexcellent use because one could perform the operation overand over without the worry of hurting any human life. However, this sort of practice may have its limitationsbecause of the fact that it is only a virtual world. Aswell, at this time, the computer-user interfaces are notwell enough developed and it is estimated that it will take5 to 10 years to develop this technology. In Japan, a company called Matsushita Electric World Ltd. is using VR to sell their products. They employ a VPLResearch head-mounted display linked to a high-poweredcomputer to help prospective customers design their ownkitchens. Being able to see what your kitchen will looklike before you actually refurnish could help you save fromcostly mistakes in the future. The entertainment industry stands to gain a lot from VR. With the video game revolution of bigger and better gamescoming out all the time, this could be the biggestbreakthrough ever. It would be fantastic to have swordfights which actually feel real. As well, virtual movies(also called vroomies) are being developed with allow theviewer to interact with the characters in the movie. Universal Studios among others is developing a virtualreality amusement park which will incorporate these gamesand vroomies. As it stands, almost every industry has something to gainfrom VR and in the years to comes, it appears that thepossibilities are endless. The Future of Virtual RealityIn the coming years, as more research is done we arebound to see VR become as mainstay in our homes and at work. As the computers become faster, they will be able to createmore realistic graphic images to simulate reality better. As well, new interfaces will be developed which willsimulate force and tactile feedback more effectively toenhance artificial reality that much more. This is thebirth of a new technology and it will be interesting to seehow it develops in the years to come. However, it may takelonger than people think for it to come into the mainstream. Millions of dollars in research must be done, and onlyselect industries can afford to pay for this. Hopefully, itwill be sooner than later though. It is very possible that in the future we will becommunicating with virtual phones. Nippon Telephone andTelegraph (NTT) in Japan is developing a system which willallow one person to see a 3D image of the other using VRtechniques.In the future, it is conceivable thatbusinessmen may hold conferences in a virtual meeting hallwhen they are actually at each ends of the world. NTT isdeveloping a new method of telephone transmission usingfiber optics which will allow for much larger amounts ofinformation to be passed through the phone lines. Thissystem is called the Integrated Services Digital Network(ISDN) which will help allow VR to be used in conjunctionwith other communication methods. Right now, it is very expensive to purchase, with thehead-mounted display costing anywhere from about $20,000 to$1,000,000 for NASAs Super Cockpit. In the future, VR willbe available to the end-user at home for under $1000 andwill be of better quality than that being developed today. The support for it will be about as good as it is currentlyfor plain computers, and it is possible that VR could becomea very useful teaching tool. Sources of InformationBooks and PeriodicalsBenningfield, Damond. The Virtues of Virtual Reality.Star Date, July/Aug. 1991, pp. 14-15. Burrill, William. Virtual Reality. Toronto Star, 13 July1991, pp. J1-3. Brill, Louis M. Facing Interface Issues. ComputerGraphics World, April 1992, pp. 48-58. Daviss, Bennett. Grand Illusions. Discover, June 1990,pp. 36-41. Emmett, Arielle. Down to Earth: Practical Applications ofVirtual Reality Find Commercial Uses.Computer Graphics World, March 1992, pp. 46-54. Peterson, Ivars. Recipes for Artificial Realities.Science News, 24 Nov. 1990, pp. 328-329. Peterson, Ivars. Looking-Glass Worlds. Science News,4 Jan 1992, pp. 8-15. Porter, Stephen. Virtual Reality. Computer GraphicsWorld, March 1992, pp. 42-43. Rheingold, Howard. Virtual Reality. Toronto: Summit Books,1991. Tisdale, Sallie. Its Been Real. Esquire, April 1991,pp. 36-40. Various. Virtual Reality Special Report. San Francisco:Meckler Publishing, 1992. Companies Contacted:Ascension Technology Corp. P.O Box 527Burlington, VT 05402(802)655-7879Polhemus Inc. P.O Box 560Colchester, VT 05446(802)655-3159Shooting Star Technology1921 Holdom Ave. Burnaby, BC V5B 3W4(604)298-8574Virtual TechnologiesP.O. Box 5984Stanford, CA 94309(415)599-2331VPL Research Inc. 656 Bair Island Rd. Third FloorRedwood City, CA 94063(415)361-1710

Violence in The Kite Runner Essay Example

Violence in The Kite Runner Paper In The Kite Runner, violence plays a large role to develop both the characters and the story. Scenes such as rape, murder and extremely violent corporal punishments are cheerfully depicted and you can clearly see how those scenes come to affect the character development. The novel describes the life of Amir and his involvement with the violent scenes in the book. The novel also describes how much significance a single event in somebody’s life can have on their future self, especially rape. The first time rape is portrayed in the book is the scene where Hassan, Amir’s childhood friend, are raped by a known bully known as Assef. Amir and Hassan had just participated in a kite fighting tournament and they luckily won. Hassan runs away to find the kite for Amir and finds him being held down by Assef and his friends. Here, Amir can either interfere in the rape, or run and hide, and he chooses the latter one. This choice will come to affect and shape the rest of his life. The memory of witnessing Hassan being raped, and him not helping his friend will build up guilt inside of him. The guilt will continue growing until he cannot handle it anymore and feels like he has to redeem himself. This particular rape is not the first instance where rape occurs, and Amir is later reminded of his choice whilst escaping to Palestine with his father Baba when a woman is nearly raped. His father prevents this and Amir is reminded about his foul decision and also about how different Amir is from his father. About the same time, Amir is told about the rape of Kamal, a boy Amir used to know. These two events enriches the guilt he already felt and it grows even more. Later in life, Amir will look back at the scenes of rape in his life and will compare it to a coin only showing the upside when thrown; â€Å"What was the old saying about the bad penny? My past was like that, always turning up† (Hosseini 2003, p.281). Later in the story, Amir and his father arr We will write a custom essay sample on Violence in The Kite Runner specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Violence in The Kite Runner specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Violence in The Kite Runner specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Cesar essays

Cesar essays One of five children, Cesar Estrada Chavez was born on a small farm near Yuma, Arizona (that his grandfather homesteaded during the 1880s), on March 31, 1927. His parents, Juana Estrada and Librado Chavez, were Mexican-American migrant workers. Cesar at the age of 10, in 1937, his parents lost their farm that had been in the family for three generations due to the Depression and broken land agreement by a dishonest Anglo. The next year, Chavezs family became migrant workers, packing their belongings and heading to California in search of work. Most of the time they lived in overcrowded quarters or farm labor camps without running water, bathrooms or electricity. At times when no shelter was available, they would live in their cars, pickup trucks, or sleep in the dirt. This difficult way of life provided Cesar with little formal education. Cesar did not like school as a child because he spoke only Spanish. Teachers were mostly Anglo, only spoke English, and doubted his intelligence because of his color of his skin. The schools permitted only English to be spoken, Spanish was forbidden. In the schools he had to listen to a lot of racist remarks. He attended at least 36 schools and was only able to complete the eighth grade before he had to quit school entirely and help support his family. Father had been in an auto accident and Cesar didnt want his mother to work in the fields, so he worked full time in the fields. Unfortunately his mother was unhappy with his decision, because she wanted her children to receive an education. But he did learn how to read and write from his uncles and grandparents. Learned from his mother that violence and selfishness were wrong. While his childhood school education was not the best, later in life, education was his passion. The walls of his office in La Paz (United Farm Worker Headquarters) are lined with hundreds of books from philosophy, economics, cooperati...

Narrative Structure Essay Example | Topics and Well Written Essays - 2000 words

Narrative Structure - Essay Example From this paper it is clear that  the City of God film was produced by Fernando Meirelles and Katia Lund in 2002. Its storyline was adopted from the 1997 novel City of God by Braulio Mantovani. The storyline is based in Rio de Janeiro’s Cidade de Deus suburb in which organized crime in the 1960’s is on the rise. The crimes involve drug dealing cartels and a small boy (Rocket) who dreams of being a photographer as he strives to keep the city’s rot away. Rocket narrates the unfolding events in Cidade de Deus from his point of view which is that of a poor black youth. He is seeking for means of surviving in the harsh and violent life of Cidade de Deus. Although rocket seeks to be on the right side if the law, he does not agree to live a low, sulky and insatiable life.As the study highlights the setting of Rio de Janeiro is typical of the settings applied in most crime films in which the atmosphere is usually dark, clustered, and shows signs of madness associated w ith crime. Gangs run the city at night while gun fights and murder are nothing new in the Brazilian city. The causes of crime are usually economic inability, and that too is shown in Cidade de Deus; the typical houses are set in an urban setting in long rows. The houses are poorly constructed and the streets are dotted with youth who look desperate and idle. Generally, the introduction of the film hints poverty and crime, and these two elements work perfectly in creating a setting for thriving crime and violence.

Launching New Ventures Dissertation Example | Topics and Well Written Essays - 3250 words - 1

Launching New Ventures - Dissertation Example In order to identify and develop a business opportunity, it is necessary to follow certain processes. These processes are analytically described below. At a first level, it is necessary to choose the approach on which the processes will be based. The effectual approach of decision-making has been chosen under the terms that the future conditions of the market involved cannot be precisely defined in advance – taking into consideration the strong market turbulence because of the global recession. Each of the phases of the processes is justified using relevant literature; additional literature is analytically presented in a separate section. 2.1 Effectual approach The effectual approach of the decision-making process is based on the proposition that since certain elements of the future are known, there are measures that can be taken for controlling it, even if its precise characteristics are not known. In the terms of the business environment, the above approach means that the future performance of business plans can be guaranteed – at an important level - by taking measures which are appropriate in terms of the common market conditions. The above approach is not based on the perspective that the exact future conditions of the market can be known, a perspective accepted in the causal approach of decision making. For this reason, the effectual approach has been chosen as most appropriate for checking a business opportunity, since this approach has the following benefits: a) it does not require accurate decisions but just effective plans; emphasis is given on the construction of the business projects and not on the development of a series of decisions; this fact can help to save time in realizing the projects, b) it does not require precise goals or stable market environment; this fact is an advantage of the effectual approach taking into consideration the turbulence in the global market, c) it does not require extensive market research, a fact that could also save time/ resources in the completion of the business project involved(Doke et al. 2007).

The Metamorphosis Essay Example | Topics and Well Written Essays - 500 words - 1

The Metamorphosis - Essay Example He is motivated by his need to fit into the role of being a family man. However, once Gregor is inexplicably transformed into an Ungeziefer— which is roughly equivalent to â€Å"vermin†Ã¢â‚¬â€ he is no longer capable of taking care of his family in a traditional capacity. Instead, he is relegated to being a blind, wilting creature. All of his energy goes towards looking out the window, even as his vision and perception deteriorate. He devolves from desiring to care for his family and retain his job to desiring nothing more than to delude himself into believing that his sister is playing the violin for him. He scurries out into their midst, no longer conscious as his familys need for him to remain hidden. He confronts his mother with his shriveled form and terrifies their lodgers with his uncleanliness. Ultimately, Gergors nature as a man is completely destroyed. As his family —however horrid they might be— points out, â€Å"If [this creature] were Gregor he would have seen long ago that its not possible for human beings to live with an animal like that and he would have gone of his own free will.† Gregor has lost his ability to place his family above himself, but he still retains his ability to feel affection as evidenced by the â€Å"emotion and love† he holds for his family. The obligation that he held as a traveling salesman, however, has long since faded away, taking with it the satisfactions and desires that mark him as

The Concept Of Ethical Consumption Marketing Essay

The Concept Of Ethical Consumption Marketing Essay To present the concept of Ethical Consumption it needs to be acknowledging what is ethics and consumption. Ethic is a set of norms, principles or values that guide peoples behaviour (Sherwin 1993), and what is ethical or unethical is based on individual perception of right and wrong in other side consumption can be define as the process of buying or using goods that materialises when the consumer processes the product or service information, as a logical thinker (Holbrook et al. 1982: 132). Ethical consumption takes place when individuals purchasing goods are considering values of caring for other people, concerns for fairness and/or for the environment. The phenomenon of Ethical Consumption started to rise in the last fifteen to twenty years. This concept is directly related to the conscious and deliberate choice to make certain consumption options due to personal and moral beliefs (Carrigan et al., 2004:401). The ethical consumer strives to enhance their wellbeing through purchasing behaviour that avoids harming or exploiting humans, animals and the environment (Harrison et al. 2005: 4), and these represents the positive choices; additionally in this ample concept it can be included actions as recycling behaviour and philanthropy  [1]  . Consumption can be perceived as an instrument to achieve satisfaction on the material level; this consumer pattern is also moulded by groups and societal values: consideration for others and also for our eco system, leading to the concept of Ethical consumption, that can be identify as a tool to social change. Citizens and consumers are social actors that are recognizing more sustainable forms of consumption by optimising environmental, social and economic consequences in order to reduce ecological damage and demand labour rights to be respected. All consumers are forced to consider the increasing consequences of their habits, and existence (Harrison et al., 2005:3). We are now living in the world of disposability, of instant convenience where everything is disposable, however society is waking up and starting to reject these ways. There is a reform to the basic, to old values (Arnold 2009:4). Ethical consumption can be seen as an integration process, between producers and consumers, ethically minded consumers feel accountable towards the environment and the society, and they strive to express their values through their shopping habits. Ethical branding strategies are designed to support ethical business and ethical claims, these strategies are accomplished through all phases of a brand products lifecycle  [2]  ; leading to consumers perceptions and attitudes towards ethical purchasing (Tustin et al., 2008:24). Brands that are perceived as good citizenship  [3]   hold a good reputation on the consumer eyes, accentuating the responsibility of companies and consumers, producing/ purchasing products and services that pursue to minimise the social and environmental damage. It is quite clear exactly what is feeding this concept to grow, and Rob Harrison (2005) proposed seven factors inciting the growth of ethical behaviour: the globalisation of markets leading to the debilitation of national governments; this action drives to a rise of transnational corporations and brands; the growth of campaigning pressure groups which occurs as a result of the previous processes; the social and environmental consequence of technology; a shift in market power towards consumers; the effectiveness of market campaigning and also the enlargement of corporate social responsibility  [4]  (Harrison et al., 2005:3). However the main sources of the rapid progress of ethical awareness in the consumer shopping behaviour are the communication channels driven by the easy access of information, from websites as Ethical consumer guide and Keep it ethical; increasingly ethical awareness of issues related to products and brands leaded by the most effective channel the internet. 1.2 Study focus Although Ethical consumption seems like an ideal conception of consuming habits, there are issues stopping this idea to fully succeed. One of the strongest issue is price sensitivity, consumers are willing to pay extra pennies for ethical products, not small fortunes; another point is personal experience considering that some consumers cannot identify ethical products from non-ethical; ethical obligations as another issue where people feel difficult to consume certain products only based on the ethical claims; one critical point is the lack of information, where consumers feel that they are not fully informed in order to make the right purchasing choices; quality perception as other concept, sometimes people perceived that ethical products do not hold quality or flavour for example, as mainstream  [5]  products; cynicism considering that a high number of companies exploit for example the concept of environmental friendly, without any care for the environment which is named as gre en wash, leading to the lack of confidence to ethical products and finally the sense of guilt to support these exploited groups (Bray et al., 2010:5). Although other authors like Show et al., (2004) and Carrigan et al. (2001) defend, that ethical consumers are confused by: the lack of information, or too much information, restrict product choices and their availability, they also add that the lack of commitment plays an important role, additionally these authors go further believing that ethical consumers trust that their purchase choice does not make a significant difference amongst the others. Different authors point different issues as critical for this concept to flourished has it should. However all authors agree that communication, consumers education and the lack of trust is a significant concept for the shortcoming of ethical consumption. 1.3 Dissertation structure What is proposed in this study is to analyse in depth one successful ethical corporation Unicorn Manchester Cooperative Groceries, to understand how they show, educate and encourage consumers to follow their brand message through their ethical products; additionally how Unicorn procedures leads customers to trust them, finally it will be investigated their internal communication strategy. At this investigation it will be analysed trust, brand loyalty, brand message and internal branding, furthermore it will be acknowledge what their customers feel about their communication strategies and if they fully understand the meaning behind their purchases, what the company stands for and if the strategies used, drive customers to trust and became loyal to this business . To access this knowledge and to understand the communication strategy it will be made an interview to one of the cooperative members, which is accountable for the marketing and communication, education and advertisement of th is business, with the purpose to gain an insight of strategies adopted by this company. As a following step is needed to be acknowledge if customers are actually receptive to all these techniques adopted by the company by doing a small survey that only mention the communication strategies placed on the shop floor; to hundred and thirty customers. 1.4 Aims and objectives The outcome of this case study is to acknowledge and understands the ethical communication strategies adopted by this specific company and understand their effectiveness. Understand the Ethical Communication strategies used by Unicorn Cooperative Appreciate the channels used in order to build trust guiding to brand loyalty Acknowledge if customers fully understand the meaning behind their purchases Recognize the importance of Internal branding in ethical businesses How is possible to transfer this knowledge to other cases, business, institutions and so on. Research question: How does Unicorn- Cooperative develop consumer trust into their ethical brand? Hypotheses: 1. Trust is a key concept for the development of Brand loyalty 2. When brand message is communicated effectively, consumer tend to develop trust 3. Internal Branding high levelled the trust Literature review 2. Literature Review 2.1 Ethical Consumption Nowadays consumption can be perceived as a way to achieve social equality and a better environment. Ethical Consumption can include the purchasing behaviour that respects workers treatment, fair trade food, non-genetically modified food, environmental concerns, human rights, racial or gender prejudice, (Szimigin et al. 2006: 608). An increasing number of consumers are conducting changes in social conditions and business practices and they are progressively committed on these changes, this factor is what distinguish political consumer from ordinary consumer (Sandicki et al. 2008: 3). People are encountering more sustainable forms of consumption, and acknowledging individual and collective level of benefits, in order to meet the needs of current and future generations (Lunchs et al. 2011:2), affecting business and retailers to respond to this growing demand. At the same time individuals acquire a relation with ethical consumption that tend to be driven by a larger context, enforcing some kind of reflection which can be influenced by social groups (Barr et al. 2011: 715). Ethical consumption embraces two major groups positive buying is what was mention previously and in the opposite spectrum is the negative buying which can include boycotts and avoidance of certain brands on a permanent basis, considering their association with some political issue that the consumer opposes (Sandicki et al. 2008: 2). Furthermore these movements in great majority accomplish their objective, by changing business conventions to a more eco and social friendly practices. Consumption as an increasingly important purpose in contemporary society, these movements materialise ideologies of consumption  [6]  (Kozinets et al. 2004:692). Consequently, businesses are trying to blend ethical consumerism into their practices, as a result of pressure from consumers, considering that their perception is also linked to their consumerism (Tustin et al. 2008:25). Characteristics that run through all these consumption manifestations: Organisation, consumers envisage to organise a coherent set of activities informed by the actions of different organisations, including consumer bodies A desire for change, consumption as a tool of its own transformation Rights, consumers have rights that have to be fought Collectively, by working in groups, individuals hold a strengthen power for change Values, consumption as an exchange of moral messages, consuming can be good or bad Implications, consuming has effects, on other people and society or on the environment. (Harrison et al., 2004:40) Thankfully to the growing number and easily accessible information enhanced by the media interest of political issues (Harrison et al. 2004:69), consumers are more aware of ways to minimise environmental damage and change social issues. Some authors defend that there are more hidden reasons to purchase ethically, other dimension that evocates the individuality of each of us, they see ethical consumption as a integrative process, where the consumer tries to achieve: distinction, by distinguishing themselves in a proactively way through their actions; hedonism action that produces pleasure, the consumer feel good about himself purchasing ethically; love which demonstrates compassion to others and personal values and aesthetic appreciation, considering that ethical products tend to be classified as premium  [7]  brands, meaning more expensive which some individuals identify with them for their classification (Szimigin et al. 2006:610), and these are some of the extra aspects that the marketer needs to acknowledge when suggesting these products. However the most persuasive reason for people to consume more ethically is the power of social change, by forcing brands and companies to adopt more ethical strategies for t heir business practices. This seems the ideal consumption concept, however as many concepts in business has their faults to fully succeed, as mention previously the: personal experience; ethical obligation; lack of information; quality perception, cynicism and sense of guilt. The deprivation of effective information is a major barrier for this concept to accomplish their objectives. If consumers are not informed or even educated of these practices and strategies in some respects ethical consumption is failing in delivering a proficient communication. There is a high number of literature and case studies where consumers for example are willing to purchase eco-friendly brands, however they witness a very difficult task to identify these products, proving that these consumers are not very aware of ethical communication strategies (Picket- Baker et al. 2008: 290). Adequate communication prevail a disregard link between some companies to the mass consumer. This matter deviates the idea of ethical consumption; sin ce all consumers are possible ethical consumers (Harrison et al. 2005: 69). 2.2 Marketing Communications/ Communication Strategies Communication strategies is a core concept for this investigation, as it will be study the ethical communication strategies of one particular company and acknowledge how these support the business reaching trust amongst the customer. However to reach that picture it needs to comprehend in general the notion of marketing communication. All organisations to survive needs to exchange information to their stakeholders, Marketing Communications is the design, implementation and control to reach organisational objectives, through the consumer market point of view, marketing strategies is a method that will increase consumers positive thoughts and attitudes towards a brand or product, (Peter et al. 2010:25) basically is a management process through which an organisation engages with its various audience (Fill 2005:7), only strategically distributed can help organisations to lead a competitive position (Holm 2003: 23), by understanding the audiences, organisations explore actual messages that would be appropriate for their stakeholders. Following the previous sentence, marketing communication is a concept that bridges information between customers and potential customers to the business foundations, remind the stakeholders about the business essence, also reassure the distinctive aspects for other competitors additionally provide information about products and brands values, persuade the target audience to change attitude (Dahlen 2010:43). The Marketing Communication mix embraces every type of messages such in advertising, public relations, promotions and personal selling simultaneously direct response advertising, personal communication, public relations exhibitions and online exhibitions. All these different methods can work independently or ideally blended to accomplished communication goals. Promotional Objectives Target Audience Context Analyses Direct Marketing Sales Promotion Research and Evaluation Personal Selling Resources Positioning Public Relations Figure 1_ the system of Marketing Communications (Fill 2005:28) This concept promotes and maintain a dialogue with their audiences to create a Brand Equity, brand associations, brand dominance and brand prospects (Dahlen 2010:14), this it will influence conception of value in comparison with the benefits and costs, being the ideal situation to raise the benefits and decrease the costs (Holm 2006:23). Marketing communication can be perceived as: management and control of all communication strategies; also ensures brand personality, positioning and messages that should be distributed consistently throughout all components of communication and additional strategic analyses, implementation and control of the choices of marketing strategy (Smith et al. 1999:4). Communication is the act of sending a message to others in a way that these can interpret and decode the message, communications is essential to build trust on others(Anderson 2005: 169).Communication strategies can be defined as a constant pursuit to verbalize and decode the messages, in situation where these messages have not been decipher (Toronoe 1981: 287). A favourable communication is based around a committed, articulated brand idea as a foundation to sustain and build relations with customers (Dahlen 2010:2). The main target of Marketing Communication is to influence the judgment of value through communication, this process materialises when individuals share meaning, by developing a dialogue, where participants are capable to decipher the meaning of the messages and simultaneously being able to respond, and this exchange is possible through knowledge and understanding of the communication process. In overall process for organisations to be successful in their communications strategies, it is fundamental for them to understand their customers, the way they absorbs information, how they develop attitudes and how they react to marketing communications stimuli . However it necessary to identify, select and develop which communication tool it will be used to apply the most suitable brand communication to reach their target audience (Schultz et al. 1999: 309). The cognitive position perceives the consumer as the problem solver, using the various process to reasoning, forming ideas and gaining knowledge in their own individual way of decoding information (Fill 2005: 117). The previous judgment makes essential for organisations to build a strong Brand Narrative, based on a story that frames cultural codes, cultural expectations and stereotypes, essentially needs to create a story that reflects our times (Dahlen 2010: 13). The brand narrative is intrinsically consistent dialogue, which connects people, events and experiences which can lead to Brand Equity  [8]  . Brand attitude is an imperative characteristic of brand equity, which is intended to influence consumers to purchase the brand, through consumers attitude is possible to measure the brand success (Peter et al. 2010:232). Brand and customer equity Relationships Advocacy Advocacy Marketing communications Marketing communication mix Traditional and non-traditional media Channel partners Positioning Branding Image and Brand management Outcomes Marketing Communications Media Scape Narrative Brand Ongoing Figure 2_ Brand Narrative components (Dahlen 2010:6) Until certain extend brand equity, brand narrative develop a marketing stimuli directed to their target choice, guiding them in the way they behave, think and how they feel (Peter et al. 2010:25) and individuals express themselves, or aspire to be through brands, somehow consumers employ marketing communications to chase personal meaning through their consumption (Dahlen 2010:07). Meaning that by elaborating a brand narrative business is essential to have a deep knowledge about their target market. Customers are seem as problem solvers, through communication strategy perspective, their capability to message decode is affected by their level of elaboration and advertising is the conducive way of channel information to consumers, who then has the opportunity to appreciate the message according to their experiences (Fill 2005:197). 2.2.1Brand message- Communication Effectiveness Brand message is essential for this study, taking in consideration that it needs to be apprehended the communication effectiveness of Unicorn strategy, not measuring but understanding the effectiveness of their brand message, how this business is being so successful in communicating their values, when others in ethical trade are failing, essentially understand how Unicorn engage customers through their brand. Communication is an important means for organisations to reach their customers and potential customers (Bendixen 1993: 19), and this can be achieved through advertisement. Many advertisement models were tailored with foundation on Lavidge and Steiner hierarchy of effects model, this model defends that the customer purchasing process starts from awareness, to knowledge, then liking, moving to preference than conviction and finally purchase. The next model has foundation on Lavidge and Steiner effects structure, where Bendixen applied some changes: Forces of Communication Impact Specificness Credibility Relevance Conviction Comprehension Action Unawareness Awareness Forgetfulness Incompreheension Hotility Aphaty Barriers of Communication Figure 3 _ Brand loyalty the 5 stages of Communication (Bendixen 1993: 21) All components of the promotion mix hold diverse magnitudes to communicate. The effectiveness of each communication channel can be chased from the state of unawareness to all the other stages until purchase (Fill 2002: 18). 2.2.2 Brand message and trust The effect of the brand message also has an impact on trust and relationship commitment (Sharma 1999: 152), some studies suggest the critical role of effective communication plays an impact on the perceptions of quality, trust and relationship commitment, it involves the formal and informal channels between customers and the organisations, is meant to give real expectations and educate customers (Sharma 1999: 163). The effectiveness of cause related marketing may have an imperative influence in customer choice (Pracejus et al. 2004: 639). Communication effectiveness/ Brand message Functional quality Technical quality Trust Relationship commitment Figure 4_ Conceptual model of determinants of relationship commitment (Sharma 1999: 156) Effectiveness is an important derivative of communication strategy taking in consideration that for these to have a positive outcome into the target audience, it needs to achieve what was meant to achieve, the audience must decode in the way that the marketer thought that they would decode and if the audience can acknowledge the full meaning and understand the overall brand message, this process was successful, also has impact in which different communication channels to adopt and how it will affect particular consumer responses (Grace et al. 2005: 114), this might be through advertising or any other avenue. If customers acknowledge the brand message and this is something that they aspire or goes according to their values, consumer will tend develop trust with the brand through their messages. Consumer brand knowledge could relate all descriptive and evaluative brand information. In this spectrum, different levels of knowledge as attributes, benefits, thoughts, feelings, that are linked between them (Ghodeswar 2008: 4) would form a reaction to the brand message, and this reaction should be as expected by the brand in this way they accomplish their communication goals. Understanding brand message has an effect to future purchases, through brand relationship that also involve brand satisfaction, brand trust and brand attachment (Esch et al. 2006: 103), brand message need to be clear and adopt the most appropriate channels in order to achieve their target audience. By using their communication strategies effectively will lead to consumer relationship, trust that eventually will turn into brand loyalty. 2.3 Brand Trust Trust develops when one actor has positive assurance with a trading partner (Zboja 2006: 382), as a process that meets their customer expectations and probably overcome these ones. Brand trust is built over the acceptance that brand value can be design and improved in order to overcome consumer satisfaction concerning the product attributes. Brand qualities might also add value to an existing relationship between customers and brands, being trust one of the most critical elements of this relation. Trust is a feeling based on security and in this context trust has foundation in brand reliability and brand intentions; brand reliability is the capacity of brand to correspond to customers needs, in this dimension is necessary to accomplished what the customer is expecting from the brand; and brand intention has emotional roots, which accredits that customers are in an vulnerability situation when making purchasing decisions (Delgado- Ballester 2001: 1242). Consumer trust and satisfaction about a specific brand and the retailer will drive to repurchasing behaviour; trust is a significant element that bridges satisfaction, individual connection towards a brand as shown on figure five. Trust in the Brand Trust in the Retailer Reseller Repurchase Intentions Satisfaction with the Brand Satisfaction with the retailer Figure 5_ Conceptual model of the relationship between consumer perceptions of brands and retailers ( Zboja et al. 2006: 382) Relationship formation is balanced by customer, product and brand attitude. A brand with very distinctive attributes that adjust to customers values and behaviour tend to develop relationship based on the products categories (Hess et al. 2005:316). Trust is involved in brand credibility, and this creates brand loyalty as an element of brand equity and a key concept in customer relationship, and this might be the strongest connection in the marketing tools (Reast 2005:5). Credibility- based Credibility based trust correlates (Conative)Brand trust Performance- satisfaction based Trust Correlates (Cognitive) Truthful Fair minded Sincere Shows concern Similar values Gives confidence Competence Expert Status Reputation Personal Experience Usage History Fulfil expectations Quality consistency People experience Quality level Dependability Figure 6_ Two component model of brand trust correlates (Reast 2005: 5) The left column represents what a brand should provide and the right column is what customers will perceive if content. Credibility demonstrates the honesty and values of the brand where it can be delivered through advertising, packaging to personal interaction (Reast 2005: 9). Brand trust is establish through personal experience with the specific brand, consequently this experience it will guide consumers evaluation of any direct and indirect contact, being the consumption experience the most important as a foundation of trust. Brand trust offers some kind of security, considering that the brand will meet consumption expectations that will have an influence on commitment. (Delgado- Ballister 2001: 1254). Brand properties are vital to ultimate if customer decides to trust it or not. Consumers tend to judge a brand before forming a relationship with it, Lau believes that individuals develop brand trust according to reputation, predictability and proficiency (Lau et al 2009: 344);furthermore trust can be perceived as an ingredient that contrast relationships from transactions. Trust and satisfaction are crucial elements in building personal relationships that eventually will lead to brand loyalty; which has been conceptualised as a repetitive purchasing behaviour of a brand (Lau et al. 2001: 351). 2.3.1 Trust and Brand Loyalty Within the marketing discipline concepts as trust and brand loyalty are linked together, considering that is through trust that brands achieve loyalty from their customers. The consideration of trust in brand is supported by: the relationship between brand and consumer, that implies that the brand hold some characteristics that goes further than a simple product or service; in other spectrum brand trust is also associated to brand value, which is much more than consumer satisfaction, other characteristics can add value to the existing relationship between a brand and a consumer, being trust the most significant property of this relation. (Delgado- Ballester 2001: 1241). Trust in a brand is positively associated to brand loyalty which brings many benefits to the organisation. The brand properties are crucial to determine if the consumer will trust or not this business if the reaction is positive and the customers is repurchasing over again it will be achieved brand loyalty. Brand Predictability Additional Information Job Specifications are in Word format, to download a viewer for Windows click Here or for Mac users click Here all other documents are in PDF format you can get Acrobat Here Recruitment Policy: Click Here Candidate Guidelines: Click Here Job Share Scheme: Click Here About MMU: Click Here Disabled Candidate Support: Click Here Job Details   Job Reference: G2/2245 Job Title: Marketing Assistant Location: All Saints Closing Date: 16 October 2012 Salary Range:  £ 18340.00 to  £ 19972.00 Benefits Holiday Entitlement: 25 Pension:   Yes Job Details Division: Marketing, Communications Development Department: Marketing Communications Office Work Pattern: Temporary Application Form: Click here for Application Form Job Description: The University only accepts applications on a valid application form which can be downloaded by clicking here. You can then upload your completed application in the My Documents section once you have logged in. Please note that a curriculum vitae (CV) will not be accepted for this vacancy. Manchester Metropolitan University MARKETING, COMMUNICATIONS AND DEVELOPMENT MARKETING ASSISTANT (Full-time / Fixed 2 year contract/) Grade 4:  £18,340-  £19,972 per annum We are seeking a Marketing Assistant who is looking for an exciting, challenging role and has excellent marketing and administrative skills. This hands-on post will be part of a new marketing team in the Faculty of Business and Law. This new faculty brings together the Business School a

Press Release Order Essay

The demand for International translation services has been constantly increasing for the past few years. Moreover, the growing number of Internet users every year has resulted into a similar and broader demand which is online translation. Basically, it is clear that these days, clients all over the world need quick and reliable technical translation services that they can easily access using the Internet. As a response to these demands, a leading translation company has recently expanded its business operation and has recruited professional translators who can fully meet the translation needs of clients from all around the globe. In a general meeting held last April 1st 2008, company Manager James Tate emphasized to the employees that the adequate staff replenishment in the company have made translation services more approachable. As Tate said in the meeting, â€Å"We are all human beings as well as our clients. Some of us question this fact because of enormous amount of orders, but it is unquestionable that our clients need permanent help and support, thus, we decide to help our support and translators’ teams in order to deliver effective services to our clients†. In the meeting, Tate further stated that the company’s current manpower that provides website translation service has constantly met the growing demands of clients in live support. According to Tate, the company is in the eventual expansive mode responding the world translation services, in which the company has grown and leading in both document translation service and foreign language translation. The manpower expansion of the company aims to deliver more professional translation services by adding twenty more high quality professional staff to double the translation capacities. Likewise, one of the important tasks in providing assistance to clients is the adequate maintenance of a live support. Tate believes that the live support is more significant in bringing about a personalized approach to clienteles and reaching out the services towards world translation. This kind of venture in international translation service has been a breakthrough of a reinvented industry using Internet technology. This venture operates like call center which is also a booming clientele-out-sourcing business. Likewise, the business in technical translation services is in the same league with other cyber technology innovations. In addition, some industrial technocrats perceive a looming demand in international translation services which may indicate vulnerability of competition, specifically by similar online business entities. One of the indications is the possible realignment of call centers into a one-stop-shop venture in business-process-outsourcing which may include technical translation services. This indication may not be a remote possibility reflective on the situation of the available technical manpower and academic professionals. Generally, the company’s online translation services would radiate a more definitive employment opportunity to absorb the people’s skills and potentials that are untapped by other industries and competing job markets. These skilled translators would then eventually become the cornerstone of a bigger and

The Decline of the West

These changes could happen from one day to another. How do you tell your family that their economic situation, all of a sudden, has changed because of your new status as unemployed? Especially when family the family is accustomed to the idea of living the sweet life. The Decline of the West† from 201 0 is about a man who experiences the difficult problems of the economic decline. In the short story â€Å"The Decline of the West†, the narrator Mike lives with his family in the outskirts of London. He just got fired and is now on his way home to pass the news of his recent dismissal.Mike used to work 12 hours a day, but despite the fact that Mike now is unemployed, he looks forward to spent time with his family. He has a rough time tying to tell the truth, and so he ends up arguing with his wife and sons instead. The main character of the short story is Mike. He is a 45-year;old man, father of two, and has until now been working in corporate finance. Mike is a hardworking man, who has provided his family with a lovely house in safe surroundings, plenty of material benefits, and an AU pair, who can take care of the house when he is not there.Mike barely sees his family, and admits lankly that the AU pair sees more to his family than he does himself. â€Å"The AU pair saw more of his house and family than he did -â€Å"1 . The sweet welcoming Mike imagined was far from reality. When Mike arrives home, his wife, Imagine, does not even take the time to say hallo to her husband, but simply just passes him by with a gin and tonic mentioning going up stairs to take a shower. â€Å"Imagine passed him in the hall carrying a gin and tonic, saying she was going upstairs to have a bath†2 This indicates that the marriage might not be as warm and loving as one may think.Mike's marriage does not seem to go well. Imagine is not acknowledging Mike, nor is she interested in him. â€Å"Is it attention you're after? † 3 Mike sees himself as a man that gi ves all he can ever Offer to his family, but they are never satisfied. â€Å"l paid for this with my time, intelligence, and the education the state provided me with†4. Mike's view on him self stands in sharp contrast to the adverse image we get of him from the dialogues. The contrast especially becomes clear in the argument between Mike and his older son, Tom. â€Å"Are you joking? You've done nothing for me† . As the argument is developing it proves out that the children, and the mother or that matter, is very unrealistic when it comes to economy and money. No matter how much they get, it is never enough. Mike has always given his children exactly what they wanted, despite the fact that their joy never lasted long. â€Å"The kids had stopped using it before he'd hardly begun paying for it†6. The narrator in the short story is a first person narrator with a limited point of view to the father. By this we get an insight in the fathers thoughts and speculations. He believed he was good at giving things up†7. We see everything from his point of view, so we have therefore have a colored view n the story. The story is written with the use of Pats. We, as a reader, feel sympathy for Mike. Imagine and the children seem greedy and ungrateful. They are products of the capitalistic consumer society. They are all against Mike and he himself takes position as the victim. He appears to be alone with the knowledge of his famish future situation; however, he does not have the courage to face the consequences.Instead he tries to avoid them. Mike does become wiser on his family unrealistic luxurious lifestyle throughout the story. That happens when he notices Queen Elizabeth Sis's crooked smile on a tote. â€Å"How had he never noticed what a sardonic little Mona Lisa smile the blinded-up monarch wore, mocking even, as if she pitied the vanity and greed the note inspired†8. In the world at large, money is what we worship. We are willingly sac rificing the bond with our family to pursue wealth. Mike has never needed anything in his life.As his father said â€Å"Mike you've been stalked by good fortune your whole life† 9. Now that he is unemployed, he suddenly seems to have lost control of his emotions and life. For a moment he even considers to leave this world and all the financial troubles behind. â€Å"How easy t was to fall, and how tempting it was -? suddenly would be best – to die! † 1 0 First of all â€Å"The Decline of the West' refers to the Collapse of Wall Street in 2008, which had a huge impact on the life of millions of people in the West.The western countries are currently in a critic financial situation. Our society, build upon capitalism and materialism demolished when the nation began to spend more than they could afford. This theme is evident throughout the story. Mike reflects on the lifestyle he, and many others had led in the past couple of years. He considers whether the financi al crisis is a penalty for this. [†¦ ]Nonetheless, like many people, Mike had also worried whether the present catastrophe was punishment for years of extravagance and self- indulgence;[†¦ â€Å"11 The title could also be interpreted as a reference to a moral decline of the modern family. The values of love, and closeness are being replaced by the desire to posses and own everything you could ever dream Of. The love for material has taken over the love for our fellow men. We forget about all that really matters and we are only focusing on buying the latest gadgets and promoting our economical status. The grotesque overcorrection and insatiable love for material goods might have caused severe damage to our traditional social values.Mike and his family is an example of this propensity, so the title might as well refer to the social regression in our culture. The financial crisis has resulted in lots of critical problems, but maybe a financial crisis was exactly what we need ed? This could be a break from our unrealistic expenditure. Money can buy you many things, but the happiness from it is limited. Money can buy you lots and lots of material goods, still eventually you will no longer feel the same excitement bout your purchase.Just like the kids in the short story, you will sooner or later cast-off your bought stuff and set your goals up for a new investment. Money can offer things to make people happy, but it does not mean that money can buy you true happiness. Poor people on the street huddling together to stay warm, that is care, which brings out true happiness. Their situation would improve with a little money, however, in the short story where a wealthy family that cannot live together, where is their happiness? Where is the love? Money cannot buy happiness, nor love.

Stryker Corporation Case Essays

Stryker Corporation Case Essays Stryker Corporation Case Paper Stryker Corporation Case Paper Stryker Corporation Deciding whether to keep outsourcing or in-source PCBs Stryker Corporation has 3 different options regarding the supply of needed PCBs. Option 1: contemplates the fact of keeping the same suppliers but with significant changes in order to assure continuous supply of PCBs and quality. No investment is needed. Option 2: establishing a partner with a single supplier. This way there would be a sole supplier for Stryker established in a new facility near them, this would give more certainty and control over continuous supply and quality standards. Again, no investment is needed. Option 3: in-source the PCB’s, there is a project for investing and owning a plant for producing their own PCB’s, this way they would assure a continuous supply and have 100% control over quality standards. In this case, there is a big amount of capital that should be invested, which is needed to be analyzed in order to see whether it is viable for the company or not. The case present several information regarding expected production costs for in-sourcing and expected purchases for outsourcing. Since there is no projected information of Income Statement, then the only cash flow analysis that can be made is by comparing the efficiency gained by in-sourcing the PCBS compared to the costs of keep buying the PCBs. The case contemplates the projected comparison from 2004 to 2009 of the costs of buying PCBs from an external supplier and the costs of making the PCBs. What we will analyze is the positive cash flow that is derived from the cost improvement of making the PCBs compared to outsourcing them. The sum of these annual savings should be a positive cash flow for the company via a cost reduction. In Exhibit 2, the case presents the comparison of the costs incurred between outsourcing and in-sourcing the PCBs. The in source cost of production contemplates Depreciation Expense as a part of Fixed Cost, what we will do is subtract out of the Fixed Cost all of the Depreciation Expenses because they are not actually part of the cash flow, Depreciation Expense is only an Expense that is recognized because of the lost of value of Assets as Equipment, but it actually doesn’t imply an outflow for the company. Another thing to consider is the re investment in Assets such as Furnishings and non-manufacturing equipment, and Communication Equipment and IT infrastructure, both are expected to fully depreciate in 3 years, so there has to be a re investment of both assets. We will calculate the NPV, IRR and Payback Period, but we need to see the cash flow, but first we show the depreciation calculus: Cash Flow The payback period is less than 5 years; we can see it in the next graph, where the line crosses the X axis in the point 4. 7, which is the calculated payback period. We can see that the NPV is kind of low, but having control of the supply chain in terms of timing for the materials and the finished goods is a plus, also the quality would be higher as new equipment is more reliable and precise adding the strict manufacturing methods of Stryker Corporation, would achieve these results. About the IRR we can say that it is high compared to the contemporaneous interest rate data for the year 20 03, where the highest interest rate is 6. 8 for Moody’s Baa Long-term investment. This is also a good point for the project. We can conclude that the project for in-sourcing it’s a good option to be implemented as the financial calculation has showed us, Stryker Corporation also has the means to do that investment as 6 million is low compared to the 329 million that the company had in 2002, to avoid sourcing and quality problems in-sourcing is the best option.