Google Essay

1.) An API user is given an account but is not able to view that account through the interface. The modestness beingc. APIuserhasAPIOnlyaccess2.) API allows developers to use applications thatd. InteractdirectlywiththeAdWordsserver3.) Bud would like to test new logic that uses API without modifying his live passs. Which tools would allow him to do this?b. AdWordsAPISandbox4.) Which of the following allows advertisers to automate AdWords reporting and campaign management? a. UseofanAPIwebservice5.) What is the benefit of the API?a. Advertisers can make dynamic changes to their AdWords accounts at scale.6.) If some unmatched wants to make frequent, specific changes to bids based on criteria for more than 100k keywords, what tool is most competent? b. AdWordsAPI7.) A user clicks on an ad for sneakers. He isnt directed to a knave with sneakers. He also receives c. Linktoarelevantpageandremovethepop-up8.) A good landing page for spring dresses would display?a. Severalcolorsofspringd resses9.) A benefit of including a keyword inside an ad text is that the keyword will d. Itwillappearboldwithinthead10.) To differentiate ads from competitors advertisers should c. Includeprice,promotionsandacall-to-action11.) How can advertisers determine the most profitable keywords within a company? b. Comparethecostincur blushfulbyeachkeywordwiththeconversiondataforthatkeyword. 12.) You search keywords that should trigger your ad but your ad doesnt appear. Why is this? a. Yourcampaigns are targeting a location outside where you are physically located. 13.) You want to increase the position of an ad but dont want to raise the bid. How can you increase ad rank?c. Makechangestoimprovethequalityscoreoftheadskeywords. 14.) A noble quality score canb. Improveanadsposition15.) What is the most appropriate action to take if your keywords are below the first page bid estimate?a. Considerincreasingthebidoreditingthekeywordtoimprovequalityscore. 16.) You make edits to an ad and the positio n decreases. What was the cause? d. Theeditedversionislessrelevanttothekeywordswithinthead chemical group. 17.) You have the same keyword in two different ad groups. The one to win within an auction will be the one withb. Thebestqualityscore18.) To improve the performance of an ad group on a search network, advertisers should create ad groups by creatingb. Keywordsthatarealsoincludedintheadtext19.) In an AdWords account, which statistic is viewable for each ad group? c. Averagecostperclick20.) Which of the following is the recommended action for new mobile ad campaigns? a. Useamobile-optimizedlandingpage21.) An advertiser selling computer monitors is writing new ad text. Which line of ad text fits AdWords insurance?d. 20-70%offLCDmonitors22.) To achieve the best performance of text ads, which is a best practice? c. Includewordslikefindandsearchintheadtext23.) What type of keywords tend to perform better with mobile ads? d. Shortgeneralkeywords24.) A campaign that is targeting deskto ps is only(prenominal) performing well with text and image ads. The advertisers want to reach mobile devices. They shouldb. Createaseparateadgroupformobileadswithintheexistingcampaign. 25.) If the query Seattle Plumbers is entered, Google will use the location term that is part of the query to evidence adsa. TargetedtoSeattleregardlessoftheusersphysicallocation 26.) You are running a campaign that targets only France. However, you see clicksfrom users in Switzerland. Why might this happen? a. UsersinSwitzerlandaresearchingonGooglesFrenchdomain 27.) What is the quickest way to add a enormous list of locations to target in an AdWords campaign? d. Usethebulklinkinthecustomtaboflocationsettings 28.) Why would an advertiser use the bundles option when choosing location targeting? b. Toquicklyselectagroupofcountriesorterritoriestotarget 29.) Which tool allows you to test different combinations of website content for the purpose of change conversion? c. Websiteoptimizer30.) It is impor tant to unwrap specific goals of an AdWords campaign so you can c. Makestrategicchangestotheaccounttoimproveperformance 31.) A florist is advertising for five types of flowers, including red roses. When users type the phrase red roses Google presents the ad. What landing is more likely to result in a sale? a. Apageonthesitethatdisplaysonlyroses.32.) Which of the following are key elements when optimizing a landing page for AdWords? b. Relevantandoriginalcontentthatclearlyrepresentsthebusiness. 33.) What report helps you identify which pages on your site should be optimized? d. Toplandingpages34.) A user conducts a laptop computers search and clicks on an ad. Which landing page could be most relevant?d. Categorypagecontainingavarietyoflaptopcomputers.35.) An advertiser can provide physical address location info about their business through Google places account. Ads that include this type of info are eligible to show on a. Anynetworksselectedinthecampaignssettings36.) Which feature distinguishes location extension from regional and customized campaign targeting? b. Customizedcampaigntargetingisrequiredinordertoenablelocationextensions. 37.) Business listings in Google places can be

Classic Airlines and Marketing

spotless Airlines and Marketing MKT/571 Marketing September 17, 2012 unmingled Airlines and Marketing Classic Airlines, the fifth largest airline carrier, before long serves 240 cities with more than 2,300 daily flights. However, Classic Airlines has experienced over the past three years a decline in their frequent flier program Classic Rewards along with customer confidence declining as well and stock prices has decreased by 10% according to University of Phoenix, 2012. Marketing is assigned the task of revamping the customer truth program and increasing membership while operating under a 15% reduction in expenses across the company.The challenges that the market direction is faced with embarrass a downward turn of morale among the employees retaining and recruiting of new members for Classic Rewards, and the lack of support from upper management. Marketing management is the process of creating, communicating, and delivering value to customers and for managing customer relat ionships in ways that benefit the ecesis and its stakeholders (Kotler & Keller, 2006, p. 6). Identifying Marketing ChallengesThe marketing management team has identified that the majority (60%) of its Reward membership are at the basic tier, 25% are on the Silver Rewards level, and only 15% are Gold Rewards members. Of these members 80% are business travellers with the remain 20% leisure travelers. With this information, marketing instituted surveys to visualise what the needs of the members are. The replies from the business traveler ranged from the dislike for connections and delays, the desire for quality service, and the idea that the frequent flier points are the result of the airlines investment in the customer.Whereas, the leisure traveler is more interested in lower air fare and is more willing to have more connections if it will save the traveler money. Strength, weakness, opportunities, and threats (SWOT) analysis of Classic Airlines top three competitorsBritish Airlin es, Northwest Airlines, and United Airlineswere completed by John Hartman, Senior Vice President of Human Resources. base on the SWOT analysis, all three competitors have a strong and successful loyalty program. A common weakness between the three companies is the labor union at each airline.An opportunity recognized by the three companies is the customers needs are constantly changing and the airline industry is rebounding. Fuel and equipment along with disputation are considered weaknesses by the three organizations. Gathering input from the Classic Rewards members was the responsibility of Renee Epson, Senior Vice President of Customer Service. Interviews of 500 Gold and Platinum Classic Rewards members revealed that advertising campaigns are failing in conveying an accurate and meaningful picture of the airline.In regard to the Classic reward program only 30% were either satisfied or very satisfied with the program and upgrades available. When asked if the members flew on a nother(prenominal) airlines, all categories excluding those who fly seven to 12 times a year responded that they flew other airlines more often than Classic Airlines. Only 8% have been Classic Rewards members for more than five years with the majority been members for one to three years. Strategic grooming The marketing management team has been performing strategic planning to implement a value chain.A value chain states Kotler and Keller, (2006), identifies nine strategically relevant activities that establish value and cost in a specific business (p. 38). The team has identified opportunities, weaknesses, strengths, and threats for Classic Airlines competitors and through surveys and interviews for Classic Airlines. The identification of the concerns of the Rewards program members enables the marketing team to address these concerns and implement recommendations for improving the Classic Rewards program.This is part of the new offering realization program that enables Classic Ai rlines to develop and implement new high-quality products while remaining within the budget. Another part of the value chain is the identification of new markets to attract new customers. Classic Airlines needs to rebuild its customer relationship management process this in turn will improve relationships and understanding with both internal and external customers. ConclusionClassic Airlines marketing management is working on improving the organizations rewards program while remaining within the budget that has a 15% decrease with the result of increasing the profits. A major challenge for the marketing management team is the lack of support from upper management. However, the team has begun the strategic planning of implementing a value chain method. The use of a SWOT analysis, surveys, and interviews of flowing customers has provided the team with an insight of the issues that must be addressed.Marketing is a process of delivering value to its customers while managing customers r elationships and producing revenue and profit for the company and its stakeholders. References Kotler, P. , & Keller, K. (2006). Marketing Management (12th ed. ). Upper accuse River, NJ Pearson-Prentice Hall. University of Phoenix. (2012). Scenario Classic Airlines. Retrieved from University of Phoenix, MKT571-Marketing website

Organizational Focus and Goals Essay

effectiveness is a nonprofit transcription in its infancy. The organization is that three years old and has already seen substantial changes to its structure and calling strategy. Cur deally, Forte is mostly unknown. However, this past year the organization took a huge leap in press release its aesthetic Director and choreographer and hiring a new Artistic Director and choreographer. Both new additions bring a wealth of knowledge of the fareing arts industry that has catapulted Forte to setting their sights higher than the two performances a year. In the past two years the organization was funded primarily through parental donations, which were small and only allowed the organization to perform twice a year. This past year with the addition of the new employees, the organization axiom ticket sales increase tremendously and interest from many more scholars in joining.CURRENT centralise AND GOALSForte is focussed on gaining a write up within the performing arts community. As a young organization located in a small community, it is imperative that the organization remain focused on establishing the smart sets reputation. The goals of Forte are now to be able to increase the student membership, increase the amount of performances per year, and to increase funding to make the former(a) two goals possible. culture NEEDSForte is a very young organization with a jury of directors that are in desperate wishing of facts of life. The knowledge that is lacking within this board of directors is staggering. Training refers to a planned effort by the company to facilitate employees learning of job-related competencies (Noe, 2008, p. 4). The board handles all the business end of the organization with little knowledge of what is uncommitted to them. Training in two areas is suggested. Those two areas are educating the board on best practices in producing a production and in communication standards and ethics. As no current board member is educated in the perform ing arts, they are hemorrhaging money on expenses that are not needed. Training in where to buy and rent production equipment is an area with huge opportunity to cut costs and improve the persona.By improving the quality of production equipment and cutting costs, the organization will have more money to spend in other areas such as set design and costumes as well as space rentals for performances. By educating the board on proper communication standards schedules can be met and instruction from the artistic director and choreographer will improve. As it stands now, far too much rehearsal time is spent with the board asking questions and interrupting rehearsals. By information in effective communication between the employees and board, the time taken away from instruction will increase, increase the genius of the organization.EFFECTS THE FOCUS AND GOALS HAVE ON PRIORITIZING THE TYPE AND AMOUNT OF TRAININGFortes focus and goals affect the type of grooming and amount of schoolingn eeded. Because Forte desires to gain a wider reputation and increase available performances, the training needs to be comprehensive and happen quickly. Both the new Artistic Director and choreographer have taken several board members into a sort of internship for this year. This on the job training will accomplish in a short amount of time the massive training needed.PRIORITIZING TRAINING NEEDSForte will prioritize those areas that will direct the finances of the winter season first. Gaining a handle on the hemorrhaging pecuniary resource is a top priority in order to allow those funds to be put to better use. In order to progress to the goals of the organization, it is suggested the training prioritize the financial aspects of training first. As it stands now, this is the largest area of opportunity for training and the largest area of opportunity for growth.CONCLUSIONTraining develops the skills needed to perform job-related tasks efficiently and effectively which directly affect s the organization. (Noe, 2008) Training also creates a demonstrable work environment. Creating a positive work environment attracts talented employees and customers. Forte seeks to attract more talented performers. In order to this, training in how to produce a performing arts production properly needs to happen, or the talent will not join.ReferenceNoe, R. A. (2008). _Employee Training and Development_ (4th ed.). New York, NY McGraw-Hill/Irwin..

Parenting in Diverse Cultures Essay

Culture may influence infant activities and behaviors through the scheme of the physical and social settings of every day life. Social as well as cultural norms, value, and conventions washbowl direct and control the small frys behavior through the progression of social evaluation. Throughout childishness and preadolescence, due to childrens particular need for peer assimilation and closeness, peer evaluation and social cite in the peer group evoke play a critical role in the intermediation of cultural influences on individual functioning.Moreover, in the outgrowth of enculturation, culturally shaped p bental belief systems and p arnting practices can mediate and restrained childrens acquisition of cultural messages. Finally, formal training in educational institutions such(prenominal) as the school constitutes another significant channel for the transmission of human knowledge and cultural value from adults to children in modern societies. Culturally various(a) children can bewilder an expectation concerning confidentiality as do American-born children. Also, this notion in fact runs counter to therapeutic attempts to enlist the p atomic number 18nts as partners in their childrens treatment.Discretion with culturally different adolescents can be particularly challenging. Often, culturally diverse families experience conflict while children chain of mountains adolescence and instigate to identify mainly with the values of their American peer culture. On the contrary to the elongated American adolescence phase devoted to ongoing education and the development of peer relationships, culturally diverse p bents can have experienced their own abbreviated adolescence cut short by the need to find employment, by archaeozoic marriage, and/or by p atomic number 18nting.They do not recognize the push for independence among American adolescents. Culturally diverse adolescents can want to pursue the activities of American youth despite knowing their parents wo uld condemn. Researchers are interested in parental ideologies concerning childrearing as they may provide useful information concerning the explanation of dissimilar parenting behaviors across cultures. Moreover, it is a practical assumption that parental cognitions, ideas, and beliefs serve a mediating function in development of cultural influences on parental attitudes and behaviors toward the child (Goodnow, 1995).Indeed, it has been found that parents in diverse cultures have different expectations and goals regarding parenting and that socialization goal are coupled with parental judgment and valuation of normal and abnormal child behaviors (Hess, Kashiwagi, Azuma, Price, & Dixon, 1980). In traditional Chinese cultures, for instance, filial piety is a Confucian doctrine dictating that children vow obedience and reverence to parents.Chinese parents, in turn, are account fitting for governing (i. e. , teaching, disciplining) their children, and are held responsible for their c hildrens failures. While individualistic values are underlined in Western cultures, with children being mingled to be independent and self-assertive (Hess et al. , 1980), Chinese children are socialized to be moderate, well-mannered, reciprocally dependent, and concerned with the collective. Cross-cultural differences in parenting ideology can be illustrated also in different values concerning child independence in collectivistic and individualistic cultures.A sense of autonomy is measurable crucial to adaptive development in many Western cultures (Maccoby & Martin, 1983), but might not entertain such implication to the adaptive development of children raised in other cultures. Indeed, there is little speech pattern on socializing children to be independent in Nipponese culture (Rothbaum, Pott, Azuma, Miyake, & Weisz, 2000). While American mothers are to a greater extent likely than Japanese mothers to persuade their children personal autonomy and forcefulness such as reason o nes rights, Japanese mothers are more likely to socialize their children to be polite and regardful to authority figures (Hess et al. , 1980).Weisz, Rothbaum, and Blackburn (1984) argued that diverse emphases on self-sufficiency might account for such cross-cultural differences as Japanese children showing more self-control and sympathy to others and American children being more self-expressive. Parental belief systems live of a wide range of thoughts, perceptions, values, and expectations regarding normative developmental processes, socialization goals, and parenting strategies (Goodnow, 1995). Cultural disparities in parental beliefs and values are a major source of involvement to cross-cultural differences in parental attitudes, actions, and behaviors in parenting.Nevertheless, it must be noted that the links between parental beliefs and behaviors characteristically range from weak to modest in the Western literature (Sigel, McGillicuddy-DeLisi, & Goodnow, 1992). It is largely indefinite how belief systems might be linked with parenting practices at the cross-cultural level, as these two constructs have not been obviously differentiated in several cross-cultural studies. Parents of diverse culture have the same hopes as well as dreams for their children and families that the general population does.Most desire their children to get a good education and become prolific members of society. In the more traditional families, these desires bear learning almost tribal values, beliefs, and customs. These families want successful children in a manner reliable with cooperative, monopolistic tribal, community, and family values as well as aspirations (Burgess, 1980). Parents in diverse culture often take an energizing role in socializing their children concerning the consequences of their ethnicity in the larger society (Harrison et al. , 1990). Oppression provides the framework of teaching about the assaults of typical culture.Parents teach their children to watch for subtle clues about whether they are welcome in a tending(p) situation (Cross, 1995). As children mature, they are more well-informed about differences in race, and they come to recognize themselves with a particular tribe though, they appear to prefer toys, activities, and friendships from the prevailing culture. Parents (Dawson, 1988) emphasize the significance of self-conceit in their children If my children are steep, if my children have an individuality, if my children know who they are and if they are proud to be who they are, theyll be able to meet anything in life (p.48). Positive self-esteem provides self-assurance, energy, and optimism to master lifes tasks. This positive sense of self and boldness is significant for parents as well as children. Parents who feel capable in their parenting are more able to involve themselves in their childrens lives outside the home. Parental involvement is significant to the future educational development of their children (D awson, 1988). In diverse culture families believe that their children should have the opportunity to grow into adulthood with the considerate that they are worthwhile individuals who are equal to all other Americans.American children should believe that they are respected for their culture, as they value the worth of others. They should believe that they are valued in American society and that they can pick up in any way they choose according to their individual talents (Noley, 1992). In diverse culture, children view themselves more pessimistically than do their dominant culture counterparts, let say self-concept of Native American children is negatively linked with chronological age and years of schooling.Soares and Soares (1969) found that in spite of living in poverty, disadvantaged children in elementary school did not essentially suffer from lower self-esteem and a lower sense of self-worth. These findings suggest that just being poor is not the leading factor in the low self -esteem of Native American students. Though, researchers have long been interested in family influences on child social and cognitive functioning. The general consent is that family, as a main socialization agent, plays a significant role in the development of individuals adaptive and maladaptive functioning.This belief has been sustained by the results of numerous empirical studies concerning the associations amongst parenting practices, family organization and family socio-ecological conditions, and child adaptive and maladaptive functioning in diverse settings, although different opinions still exist (Harris, 1995). Among family variables, parenting beliefs and practices compose a central theme in the cross-cultural study of upbringing. Several explanations for cross-cultural variations in parenting have been suggested.First, an anthropological viewpoint proposes that differential vulnerability to threats to the survival of children accounts for the changeability in parenting pra ctices (LeVine, 1974). on the other hand, it has been suggested that parental take to engender the values and attitudes essential for becoming a competent adult, able to achieve expected roles in his or her respective culture, may be related to diverse parenting practices across cultures (Hoffman, 1987).It has also been argued that cross-cultural differences in parenting attitudes and behaviors can reflect variability in beliefs pertaining to childrens distinctiveness and to the world in general (Super & Harkness, 1986). generator Burgess, B. J. (1980). Parenting in the Native-American community. In M. D. Fantini & R. Cardenas, Parenting in a multicultural society (pp. 6373). New York Longman. Cross, T. L. (1995). The worldview of American Indian families. In H. I. McCubbin, E. A Thompson, A. I. Thompson, & J. E. Fromer (Eds. ), Ethnic minority families Native and immigrant American families (Vol.1, pp. 14358). Boston Sage Dawson, J. (1988). If my children are proud Native educati on and the problem of selfesteem. Canadian Journal of Native Education, 15 (1), 4350. Goodnow, J. J. (1995). Parents knowledge and expectations. In M. H. Bornstein (Ed. ), Handbook of parenting, Vol. 3, Status and social conditions of parenting (pp. 305-332). Mahwah, NJ Erlbaum. Harrison, A. O. , Wilson, M. N. , Pine, C. J. , Chan, S. Q. , & Buriel, R. (1990). Family ecologies of ethnic minority children. Child Development, 61, 34762. Hess, R. D. , Azuma, H. , Kashiwagi, K. , Holloway, S.D. , & Wenegrat, A. (1987). Cultural variations in socialization for school achievement Contrasts between Japan and the United States. Journal of Applied Developmental Psychology,8, 421-440. Hess, R. D. , Kashiwagi, K. , Azuma, H. , Price, G. G. , & Dixon, W. P. (1980). Maternal expectations for instruction of developmental tasks in Japan and the United States. International Journal of Psychology,15, 259-271. Hoffman, L. W. (1987). The value of children to parents and parenting patterns. Social Beh avior,2, 123-141. LeVine, R. A. (1974). Parental goals A cross-cultural view.Teachers College Record,76 (2), 226-239. Luftig, R. L. (1983). Effects of schooling on the self-concept of Native American students. The School Counselor, 30 (4), 25160. Maccoby, E. E. , & Martin, C. N. (1983). Socialization in the context of family Parentchild interaction. In E. M. Hetherington (Ed. ), Handbook of child psychology, Vol. 4, Socialization, personality, and social development (pp. 1-102). New York Wiley. Noley, G. (1992). educational reform and American Indian cultures. Tempe, AZ Division of Educational Leadership and Policy Studies, Arizona State University.(ERIC Document nurture Service No. ED 362 341) Rothbaum, F. , Pott, M. , Azuma, H. , Miyake, K. , & Weisz, J. (2000). The development of close relationships in Japan and the United States Paths of symbiotic uniformity and generative tension. Child Development,71, 1121-1142. Sigel, I. E. , McGillicuddy-DeLisi, A. V. , & Goodnow, J. J. (1 992). Parental belief systems The psychological consequences for children. Hillsdale, NJ Erlbaum. Soares, A. T. , & Soares, L. M. (1969). Self-perceptions of culturally disadvantaged children. American Educational Research Journal, 6 (1), 3145.Super, C. M. , & Harkness, S. (1986). The developmental niche A conceptualization at the interface of child and culture. International Journal of Behavioral Development,9, 545-569. Weisz, J. R. , Chaiyasit, W. , Weiss, B. , Eastman, K. L. , & Jackson, E. W. (1995). A multimethod study of problem behavior among Thai and American children in school Teacher reports versus direct observations. Child Development,66, 402-415. Weisz, J. R. , Rothbaum, F. , & Blackburn, T. C. (1984).Standing out and standing in. American Psychologist,39, 955-969. Weisz, J. R. , Suwanlert, S. , Chaiyasit, W. , & Walter, B. R. (1987). Over- and undercontrolled referral problems among Thai and American children and adolescents The wat and wai of cultural differences. Jou rnal of Consulting and Clinical Psychology,55, 719-726. Weisz, J. R. , Suwanlert, S. , Chaiyasit, W. , Weiss, B. , Walter, B. R. , & Anderson, W. W. (1988). Thai and American perspectives on over- and undercontrolled child behavior problems Exploring the threshold beat among parents, teachers, and psychologists. Journal of Consulting and Clinical Psychology,56, 601-609.

Age of Enlightenment and Candide Voltaire Candide Essay

Candide is an outlandishly humorous, far-fetched tale by Voltaire satirizing the optimism espoused by the philosophers of the eld of sagacity. It is the story An Analysis of Candide, and Voltaires Controversial Convictions voices. yahoo. com/an-analysis-candide-voltaires-controversial-695221. ht? Dec 13, 2007 One of Voltaires premier criticisms in Candide is kinda in alignment with Enlightenment teachings the belief that the church has become How did Voltaire ideas from Candide disagree with spirit of the answers. yahoo.comSociety & shade Religion & Spirituality? Oct 15, 2010 He angered the government but was in the spirit of the Enlightenment. Voltaire, who was an Enlightenment thinker, reflected his guardianship with the The Age of Enlightenment and Candide ? Aug 18, 2013 How does Voltaire use satire in Candide to teach about the Sep 12, 2012 In what ship canal does Voltaires Candide reflect Enlightenment values Sep 11, 2010 Candide and the Enlightenment? Jan 2, 2009 More results from answers. yahoo. com Voltaire and Candide University of Idahowww. webpages. uidaho. edu/engl_258/ /voltaire_and_candide. htm? Voltaire (1694-1778) and Candide (1759) Enlightenment Values and bell ringer 258. Is this really The Best of All Possible Worlds Pangloss and his Candide and the Enlightenment A New-Made World WordPress mbroek. wordpress. com/2012/09/21/candide-and-the-enlightenment/? A description for this result is not available because of this sites robots. txt learn more. Essay on The Enlightenment in Voltaires Candide www. directessays. com/viewpaper/251. html?

Edward Albee’s “The Sandbox” Essay

The inability of people to communicate and qualifying of personal note values can lead to dramatic effects. Edward Albees play The Sandbox is an example of juvenile American drama in which he demonstrates cruel relations in a middle branch family, criticizing modern orders decay. Within the flooring we see the dialogue between family members, a economize and his wife, who are awaiting the death of her mother. As the names of characters suggest ( mama, soda pop, grandmother), the action takes place within the family unit. Notice that the names of characters are generic. In doing this, the author is trying to test that it can be any family members.The bilgewater shows their coolness relations with and disrespect for their old grandmother. We see the m stary over the family values, so much in common with American society today. The story reflects the reality of the contemporary American family. This is often a common feature today the children bring their old mother from her country farm to their big beautiful house in the city. They do it not for her pleasure, but for their own convenience. They care neither for what she thinks, nor her interests or values. Money is the most historic thing to them. They think she does not understand things very well anyto a greater extent because she is old, and old-fashioned. In reality she understands more than anyone can imagine. Finally, when the children tire of her, they take her to a nursing home, where she can wait for the end alone.In the story The Sandbox, the author makes a judgment about the younger propagations attitude towards the quondam(a) generation. The main theme of the story is the inability of people to communicate with each other, the emptiness of contemporary family life, and the hogwash of modern existence. The main characters play an important role in rewarding the theme. As we see passim the story, momma and Daddy are ignorant people. Mommy is domineering and cruel, while Daddy is p assive and emasculated. He does what she says, followed by Whatever you say, Mommy. She shows no respect towards anyone, including her mother and husband.We notice when Mommy and Daddy speak to one another, that there is no warm and sincere relationship between them she only married him for the money. They treat Grandma with politeness, yet at the same time with merciless detachment. They talk about her, but hardly to her. Mommy reveals no emotionalattachment to her own mother. Daddy at least worries that Grandma is uncomfortable, but Mommy shuts him up. The emotion of concern they display is more hypocritical than sincere. On the other hand, Grandma is sincere and even up child-like, making her character admirable. All the same she is sharp-tongued and shrewd. This only adds to the complexity of her personality.From the beginning of the play, we see that the plot of the story is evident, due to the way Mommy and Daddy talk about Grandma, and how they treat her. However there is no clear climax or resolution to the story.Mommy, Daddy, and Grandma are symbols of poor relationships in the contemporary family unit. Mommy, Daddy and symbolize the future generation, while Grandma is an icon of the past. She tries to fit into and relate to the fashion of the new generation but at her age, she no longer commands the social weight. The new generation (Mommy and Daddy) do not ask to accept her values and do not want her to be involved in their lives. The Young piece is presented in the story as the Angel of Death. He symbolizes todays personal values, emptiness and miss of culture of the new generation. When he kisses Grandma, it symbolizes that the end is near.When she dies, she is going to take her values and traditions to the grave. The bareness of the stage suggests the society in which we live today. When Grandma buries herself using the pail and shovel, she represent one of the millions of people with values and traditions, who is shopworn of living in a soc iety that is so empty of emotions. When she dies, it represents the passing of an age, one in which value and hard work were important. Mommy and Daddy represent the decadent way of life that replaces it.In this play, Albee tries to show the reality of todays society, with its lack of compassion for individuals, regardless of age and the decline of culture and traditions that support it.

A Clockwork Orange: A Psychological Analysis Essay

The major theme of the film can be interpreted as a major revulsion of psychological conductism as developed by B. F. Skinner and John Watson. Behaviorism states that behavior is a continuous learning carry out reinforced by reward systems. It also states that personality is nothing but a reflection of behavior, since the last mentioned defines the former. In the movie, there were several attempts to reject the idea of behaviorism. Here are as follows 1) At nigh point in the movie, Alex and his friends attempted to use narcotic mixed milk in order to break their violence instinct2) Alex sexual violence in the movie was deliberate and out of consciousness. It was the case when Alex wound the cat lady after a sexual orgasm 3) When Alex was in jail, he developed the so-called Ludovico proficiency, a method of rehabilitating criminals. When the minister of the interior requested the jail for potential candidates for the discourse, Alex volunteered. During the treatment, he consci ously attempted to stop it by showing that the treatment already cured him (in fact, he knew the loopholes of the treatment) 4) And, after many psychological tests in the prison, he realized that he was never criminally repulsive.He began to like van Beethovens Ninth Symphony. Alex realized that he has no aversion with the music. In fact, he realized that the treatment itself never changed his behavioral outlook, since it was deliberate. The Ludovico technique is a method which uses operant conditioning (which was implied in the movie) (reinforcer). The purpose of the technique was to put the patient in a condition to which he/she has aversion. In this way, the patient would avoid much(prenominal) circumstance. A repeated application of the technique to the same patient would therefore be therapeutic.The main mention though has a means to reinforce his crimson behavior (reinforcement). Alex knew the problems of his technique and constructed loopholes to avoid it. In a sense, Al ex became the primary reinforcer. He controlled the patterns of his own behavior by systematic analysis of the consequences of his behavior. Moreover, Alex knew that the Ludovico technique would never neuter his actions precisely because he reinforced his own behavior. Now, what is the probability that Alex criminal behavior may occur over again after reinforcement? The answer lies on the concept of operant response.In the case of Alex, the probability is end to 1. Alex knew that the technique would never change his behavior. In fact, he created the technique in order to retain his behavior. Moreover, because the technique proved ineffective in Alexs case, thusly one may assume that Alexs behavior did not really change. His response to the technique was deliberate and orchestrated. It is possible to say that the Ludovico technique failed to change Alexs behavior because of faulty interval schedules. Interval schedules require a minimum period of time that moldiness pass between consecutive reinforced responses.The interval should neither be in addition short nor too long. If the interval is short, then the patient may become entrenched with his/her behavior (nothing will change). If the interval is long, then the patient will be used to the technique (and therefore can possibly resist the technique). In the case of Alex, the interval schedule is close to short. It is possible that Alex may have been entrenched in his violent behavior because of the short interval schedule. Reference A Clockwork Orange. 1971. Directed by Stanley Kubrick.