Google Essay

1.) An API user is given an account but is not able to view that account through the interface. The modestness beingc. APIuserhasAPIOnlyaccess2.) API allows developers to use applications thatd. InteractdirectlywiththeAdWordsserver3.) Bud would like to test new logic that uses API without modifying his live passs. Which tools would allow him to do this?b. AdWordsAPISandbox4.) Which of the following allows advertisers to automate AdWords reporting and campaign management? a. UseofanAPIwebservice5.) What is the benefit of the API?a. Advertisers can make dynamic changes to their AdWords accounts at scale.6.) If some unmatched wants to make frequent, specific changes to bids based on criteria for more than 100k keywords, what tool is most competent? b. AdWordsAPI7.) A user clicks on an ad for sneakers. He isnt directed to a knave with sneakers. He also receives c. Linktoarelevantpageandremovethepop-up8.) A good landing page for spring dresses would display?a. Severalcolorsofspringd resses9.) A benefit of including a keyword inside an ad text is that the keyword will d. Itwillappearboldwithinthead10.) To differentiate ads from competitors advertisers should c. Includeprice,promotionsandacall-to-action11.) How can advertisers determine the most profitable keywords within a company? b. Comparethecostincur blushfulbyeachkeywordwiththeconversiondataforthatkeyword. 12.) You search keywords that should trigger your ad but your ad doesnt appear. Why is this? a. Yourcampaigns are targeting a location outside where you are physically located. 13.) You want to increase the position of an ad but dont want to raise the bid. How can you increase ad rank?c. Makechangestoimprovethequalityscoreoftheadskeywords. 14.) A noble quality score canb. Improveanadsposition15.) What is the most appropriate action to take if your keywords are below the first page bid estimate?a. Considerincreasingthebidoreditingthekeywordtoimprovequalityscore. 16.) You make edits to an ad and the positio n decreases. What was the cause? d. Theeditedversionislessrelevanttothekeywordswithinthead chemical group. 17.) You have the same keyword in two different ad groups. The one to win within an auction will be the one withb. Thebestqualityscore18.) To improve the performance of an ad group on a search network, advertisers should create ad groups by creatingb. Keywordsthatarealsoincludedintheadtext19.) In an AdWords account, which statistic is viewable for each ad group? c. Averagecostperclick20.) Which of the following is the recommended action for new mobile ad campaigns? a. Useamobile-optimizedlandingpage21.) An advertiser selling computer monitors is writing new ad text. Which line of ad text fits AdWords insurance?d. 20-70%offLCDmonitors22.) To achieve the best performance of text ads, which is a best practice? c. Includewordslikefindandsearchintheadtext23.) What type of keywords tend to perform better with mobile ads? d. Shortgeneralkeywords24.) A campaign that is targeting deskto ps is only(prenominal) performing well with text and image ads. The advertisers want to reach mobile devices. They shouldb. Createaseparateadgroupformobileadswithintheexistingcampaign. 25.) If the query Seattle Plumbers is entered, Google will use the location term that is part of the query to evidence adsa. TargetedtoSeattleregardlessoftheusersphysicallocation 26.) You are running a campaign that targets only France. However, you see clicksfrom users in Switzerland. Why might this happen? a. UsersinSwitzerlandaresearchingonGooglesFrenchdomain 27.) What is the quickest way to add a enormous list of locations to target in an AdWords campaign? d. Usethebulklinkinthecustomtaboflocationsettings 28.) Why would an advertiser use the bundles option when choosing location targeting? b. Toquicklyselectagroupofcountriesorterritoriestotarget 29.) Which tool allows you to test different combinations of website content for the purpose of change conversion? c. Websiteoptimizer30.) It is impor tant to unwrap specific goals of an AdWords campaign so you can c. Makestrategicchangestotheaccounttoimproveperformance 31.) A florist is advertising for five types of flowers, including red roses. When users type the phrase red roses Google presents the ad. What landing is more likely to result in a sale? a. Apageonthesitethatdisplaysonlyroses.32.) Which of the following are key elements when optimizing a landing page for AdWords? b. Relevantandoriginalcontentthatclearlyrepresentsthebusiness. 33.) What report helps you identify which pages on your site should be optimized? d. Toplandingpages34.) A user conducts a laptop computers search and clicks on an ad. Which landing page could be most relevant?d. Categorypagecontainingavarietyoflaptopcomputers.35.) An advertiser can provide physical address location info about their business through Google places account. Ads that include this type of info are eligible to show on a. Anynetworksselectedinthecampaignssettings36.) Which feature distinguishes location extension from regional and customized campaign targeting? b. Customizedcampaigntargetingisrequiredinordertoenablelocationextensions. 37.) Business listings in Google places can be